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TV Ratings Sunday: Whitney Houston Memories Rocket 'Grammy Awards' Ratings, Pushes Competition To Lows

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February 13th, 2012


Scoreboard CBS ABC FOX NBC Uni
Adults 18-49: Rating/Share 11.5/27 1.9/4 1.7/4 1.5/4 1.1/2
Adults 18-34: Rating/Share 9.7/25 6.351 2.0/5 1.0/3 1.0/3
Total Viewers (million) 34.509 6.351 3.552 5.250 2.574

The 54th Grammy Awards, scored a giant 14.1 adults 18-49 rating and 39 million viewers, up 41% vs. a 10.0 rating and 26.7 million average viewers last season. That was the second highest viewership in Grammy history (1984), and the best adults 18-49 ratings since 1990. Note that the numbers for the Grammy Awards in the table below are only for the 8-11pm portion, while the numbers in the text above are for the entire show.

Earlier in the evening, 60 Minutes had a 2.9 adults 18-49 rating, up 93% from the season low 1.5 rating two weeks ago. Of course CBS topped the nights adults 18-49 ratings and total viewership on Sunday night

Against the GrammysThe Cleveland Show had a season low 1.2 adults 18-49 rating, vs. a 1.3 rating two weeks ago in its last new episode. The Simpsons drew a season low 2.0 adults 18-49 rating, vs. a 2.4 rating two weeks ago. Napoleon Dynamite drew a series low 1.7 adults 18-49 rating, vs. a 2.1 rating two weeks ago. Family Guy had a season low 2.5 adults 18-49 rating, vs. a 3.1 rating two weeks ago. American Dad had a season low 1.7 adults 18-49 rating, vs. a 2.4 rating two weeks ago.

ABC's  Once Upon A Time scored a 3.0 adults 18-49 rating, vs. a 3.5 rating last two weeks ago. A Desperate Housewives drew a series low 1.8 adults 18-49 rating, vs. a 2.6 adults 18-49 rating three weeks ago against the NFC Championship Game. Playing out the string before it heads to that great cancellation bin in the sky, Pan Am had another series low. dropping a 0.7 adults 18-49 rating, vs. a 1.2 rating three weeks ago. At 7pm, America's Funniest Home Videos' 2.0 adults 18-49 rating was up a tenth vs. a 1.9 rating two weeks ago.

NBC's Dateline lead off the night with a 1.6 adults 18-49 rating, and a two hour Fear Factor finished the night with a series low 1.5 adults 18-49 rating. Compare that if you wish to the 2.3 adults 18-49 rating it scored Monday at 9pm a month ago.

The Walking Dead premiere ratings: These are broadcast ratings, we will get Sunday night's cable ratings as usual on Tuesday morning Pacific time, however, I would not be surprised if we see and post a press release from AMC about TWD ratings before then.

Broadcast primetime ratings for Sunday, February 12, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00PM CBS 60 Minutes 2.9 8 14.549
ABC America's Funniest Home Videos 2.0 5 7.758
NBC Dateline NBC (7-9p) 1.6 4 2.058
Fox Bob's Burgers -R 0.7 2 1.909
tvbythenumbers.com
7:30PM FOX The Cleveland Show 1.2 3 2.734
tvbythenumbers.com
8:00PM CBS 54th Grammy Awards (8-11p) 14.4 32 41.162
ABC Once Upon A Time 3.0 7 8.635
FOX The Simpsons 2.0 5 4.328
tvbythenumbers.com
8:30PM FOX Napoleon Dynamite 1.7 4 3.81
tvbythenumbers.com
9:00PM FOX Family Guy 2.5 5 4.988
ABC Desperate Housewives 1.8 4 6.349
NBC Fear Factor (9-11p) 1.5 3.727
tvbythenumbers.com
9:30PM FOX American Dad 1.7 4 3.542
tvbythenumbers.com
10:00PM ABC Pan Am 0.7 2 2.662

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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