'

CNN Whitney Houston Viewership Spike Fades, Cable News Ratings For Saturday-Sunday, February 11-12, 2012

Categories: '

Written By

February 14th, 2012

As usual with breaking news events, CNN's viewership spike after the death of Whitney Houston faded as quickly as it appeared.

 

As I noted last year, unfortunately for CNN "Osama Bin Laden Killed" is not a business model for a cable news network.

Live + Same Day Cable News Ratings for Saturday & Sunday, February 11-12, 2012

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC  998  277  481
CNN  811  347  432
MSNBC  377  163  189
CNBC  157  75  87
FBN  26  8  11
HLN  301  108  175
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  1,609  424  729
CNN  2,534  1,198  1,434
MSNBC  714  340  405
CNBC  246  97  137
FBN  53  19  21
HLN  385  123  239
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC  940  251  444
CNN  680  287  345
MSNBC  319  162  172
CNBC  411  142  205
FBN  24  6  9
HLN  486  224  308
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  1,073  213  369
CNN  436  145  170
MSNBC  301  159  134
CNBC  532  173  257
FBN  41  9  12
HLN  341  134  192

-
Note that MSNBC weekend programming after noon isn't live news like their weekday programming. It's specials and documentaries.

-
For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

-
Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
© 2014 Tribune Digital Ventures