via press release:
Nickelodeon’s and How to Rock Score Basic Cable’s Top Spots with Tweens;
SquarePants is Kids’ Number-One Show
NEW YORK – Feb. 14, 2012–Nickelodeon nabbed the top spot for the week (2/6/12-2/12/12) in total day with this week’s “Crush Night,” featuring Valentine’s Day-themed premieres on Saturday, Feb. 11 8-9 p.m.“The Worst Couple” (8 p.m. ET/PT), drew 3.4 million total viewers and claimed basic cable’s top spot for the week with tweens 9-14 (7.2/1.5 million), more than The CW’s and Fox’s . Additionally, Nickelodeon’s latest live-action offering, How to Rock (9 p.m. ET/PT), posted 2.9 million total viewers and took basic cable’s number two spot for the week with tweens (6.1/1.3 million). Nickelodeon won the top spot among all basic cable for the week, averaging 1.7 million total viewers in total day.
SquarePants continues to be the most absorbing show on cable TV with kids, scoring the top spot for the week with kids 2-11 (6.5/2.3 million) and kids 6-11 (6.7/1.4 million).
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).