Tiger Woods - Phil Mickelson Pairing Boosts 'AT&T Pro-Am' Final Round To 7.4 Million Viewers, Highest In 23 Years

Categories: Network TV Press Releases

Written By

February 14th, 2012

via press release:

CBS SPORTS’ FINAL-ROUND COVERAGE OF

AT&T PEBBLE BEACH NATIONAL PRO-AM BOASTS HIGHEST VIEWER AVERAGE

IN 23 YEARS

 

Final Round Earns 113% Increase in rating 

 

CBS Sports’ final-round coverage of the PGA TOUR’s AT&T PEBBLE BEACH NATIONAL PRO-AM on Sunday, Feb. 12 (3:19-6:30 PM, ET), which saw Phil Mickelson and Tiger Woods paired together with Mickelson firing a 64 to win his fourth Pebble Beach title, averaged 7.4 million viewers (Persons 2+), which is the highest viewer average in for the tournament’s final round in 23 years (1989; 7.7 million viewers; Mark O’Meara winner).

 

In addition, CBS’s final-round coverage delivered the highest rating for the final round of Pebble Beach in 11 years (5.1/11; Feb. 4, 2001) with a preliminary national household rating/share of 4.9/10, up 113% from last year’s 2.3/5 national household rating/share.

 

Sunday’s final-round rating peaked at a 5.4/10 with 8.4 millions viewers (5:30-6:00 PM, ET).

 

CBS Sports' 7.4 million viewers and 4.9/10 rating for the final round of AT&T PEBBLE BEACH NATIONAL PRO-AM was the most-watched and highest-rated final round for a golf tournament, excluding the majors, in five years since the Buick Invitational (1/28/07; 5.3/11, 7.8 million viewers).

 
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