'Cougar Town' Premiere Posts Improved Lead-in Retention for ABC at 8:30pm

Categories: Network TV Press Releases

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February 15th, 2012

via press note:

With its 8-9pm comedies (Last Man Standing/Cougar Town), The River and Body of Proof, ABC was up over the same Tuesday last year (also an all-original schedule) by 12% in Total Viewers and by 7% in Adults 18-49.


Please note:  On Valentine’s Day, overall Adult 18-49 TV Usage levels were down a significant -7% from the prior Tuesday.


At 8pm against CBS’ top-rated NCIS, ABC’s Last Man Standing outdrew Fox’s Glee by 13% and NBC’s The Biggest Loser by 31% in Total Viewers.


  • ABC self-starter Last Man Standing at 8pm continued to finish as Tuesday’s most-watched comedy overall, outdrawing Fox’s Glee-led New Girl at 9pm by 1.0 million viewers.


Delivering greatly improved lead-in retention in the slot out of Last Man Standing at 8:30pm (82% vs. 69% on average this season), ABC’s season premiere of Cougar Town posted impressive year-over-year growth in the half-hour, surging by 20% in Adults 18-49 over original programming on the same night last year.


During the 9 o’clock hour, ABC’s The River built on its lead-in among Total Viewers (+4%), while holding nearly all of its Adult 18-49 lead (94%).


On its first original telecast in 4 weeks, ABC’s Body of Proof built sharply on its lead-in at 10pm (+24%) to outdraw NBC’s Parenthood during the hour by 1.8 million viewers.


  • The ABC sophomore drama improved its hour year to year by 1.0 million viewers, topping original drama programming on the same night last year.


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