via press release:
Highest-Rated Day on Golf Channel in 2012
‘Golf Central’ Garners its Highestin Golf Channel History
ORLANDO, Fla. (Feb. 15, 2012) – Golf Channel’s final round coverage of the AT&T Pebble Beach National Pro-Am on Sunday was the most-watched PGA TOUR round in the 17-year history of the network, beating the previously held mark by 25 percent.
Golf Channel’s lead-in coverage on Sunday (1-2:30 p.m. ET) garnered a 2.1 household rating and 2,337,000 average viewers, which topped the same coverage in 2011 by 198 percent and eclipsing Day Three of the 2008 WGC-Accenture Match Play Championship (2.1/1,871,000), which held the previous viewership record. The coverage peaked at 2.9 just before the conclusion of the telecast.
Golf Channel’s coverage of the AT&T Pebble Beach National Pro-Am also contributed to making Sunday the highest-rated day on Golf Channel year to date.
The final round coverage was highlighted by the pairing of Phil Mickelson and Tiger Woods. Mickelson – who started the day six shots off the lead – shot an impressive 8-under 64 to win by two strokes. Woods, who was in the hunt to begin the round, was playing infor the first time in 10 years.
Golf Central – Golf Channel’s signature news program – also scored record ratings for its Sunday pre-game telecast (1.7/1,929,000), making it the most-watched Golf Central telecast in Golf Channel history.
GOLF CHANNEL COVERAGE OF AT&T PEBBLE BEACH NATIONAL PRO-AM
ROUND / HOUSEHOLD RATING / AVERAGE VIEWERS % OVER 2011
1 (3-6 pm ET) 1.1 / 1,213,000 +95%
2 (3-6 pm ET) 1.3 / 1,273,000 +70%
3 (Lead-in, 1-2:30 pm ET) 1.2 / 1,310,000 +121%
4 (Lead-in, 1-2:30 pm ET) 2.1 / 2,337,000 +198%
COMING UP ON GOLF CHANNEL AND NBC SPORTS: Phil Mickelson will try to taste victory for a second straight week when PGA TOUR action continues on Golf Channel this week with early round coverage of the Northern Trust Open, Thursday and Friday, 3-6 p.m. ET. Tiger Woods will play three consecutive weeks on Golf Channel and NBC, starting next week with the World Golf Championships-Accenture Match Play Championship (Feb. 22-26); The Honda Classic (March 1-4); and World Golf Championships-Cadillac Championship (March 8-11).