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TV Ratings Tuesday: 'Cougar Town' Returns Low, 'The River' Goes Lower, Amid More Ratings Lows

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February 15th, 2012


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The return of Cougar Town to ABC's line up drew a certainly disappointing to fans 1.8 adults 18-49 rating. Our polled readers were a bit too optimistic. Earlier, Last Man Standing drew a series low 2.2 adults 18-49 rating, vs. a 2.3 rating at 8pm last week. A week after its two hour premiere, The River crashed, drawing a 1.7 adults 18-49 rating, vs. the two hour 2.4 adults 18-49 rating last week. Limping towards the end of its season (and certainly series), Body Of Proof drew series low 1.2 adults 18-49 rating, vs. a 1.6 rating in its last new episode four weeks ago.

For those playing Fan Excuse Bingo and blaming Valentines Day for the ratings plunges, it does explain a portion of them. Total cable + broadcast adults 18-49 ratings for primetime were down 7% last night vs. last Tuesday night 36.6 vs. 39.4

CBS won the night with adults 18-49 and total viewers as NCIS drew a 3.9 adults 18-49 rating,  down 7% vs. a 4.2 rating last week for its 200th episode. NCIS: Los Angeles' 3.2 adults 18-49 rating was up a tenth vs. a 3.1 adults 18-49 rating last week. Unforgettable had a 2.3 adults 18-49, up a tenth vs. a season low-tying 2.2 adults 18-49 rating last week.

Glee's 2.8 adults 18-49 rating was a season low, down 15% vs. a 3.3 adults 18-49 rating last week. New Girl also had a season low, falling to a 3.2 adults 18-49 rating, down 9% vs. a 3.5 adults 18-49 rating last week.  Raising Hope scored a 2.1 adults 18-49 rating the same as last week.

NBC's  The Biggest Loser fell 13% to a season low 2.0 adults 18-49 rating, vs. a 2.3 rating last week. Parenthood's 1.6 adults 18-49 rating equalling its series low last week.

Following a repeat, CW's Ringer hit a series/season low 0.3 adults 18-49 rating, vs. a 0.5 rating last week.

Late-night results are below the primetime data.

Broadcast primetime ratings for Tuesday, February 7, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 3.9 11 19.423
FOX Glee 2.8 8 6.875
ABC Last Man Standing 2.2 7 7.594
NBC The Biggest Loser 2.0 6 5.822
CW Hart Of Dixie -R 0.3 1 0.749
tvbythenumbers.com
8:30PM ABC Cougar Town (premiere) 1.8 5 4.847
tvbythenumbers.com
9:00PM CBS NCIS: Los Angeles 3.2 8 16.063
FOX New Girl 3.2 8 6.580
ABC The River 1.7 4 4.985
CW Ringer 0.3 1 1.069
tvbythenumbers.com
9:30PM FOX Raising Hope 2.1 5 4.689
tvbythenumbers.com
10:00PM CBS Unforgettable 2.3 6 10.970
NBC Parenthood 1.6 4 4.443
ABC Body Of Proof 1.2 3 6.155

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via NBC press note:

In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.7/3; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.4/2.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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