'My Little Pony: Friendship is Magic' Fan Favorite Mare-A-Thon Boosts The Hub

Categories: Network TV Press Releases

Written By

February 16th, 2012

via press release:

 

Stellar Performance of MY LITTLE PONY FRIENDSHIP IS MAGIC Fan-Favorite Marathon Powers The Hub to Strong Audience Gains

-- Lineup Includes Record Performance With New Original Valentine’s Day-Themed Episode --

-- Week Also Bolstered by Strong Performances of Network’s Key Original Programs --

February 14, 2012

(Los Angeles, Ca.) Outstanding performances for The Hub's five-hour "My Little Pony" Fan Favorites Mare-A-Thon (Saturday, February 11, 6-11 a.m. ET), including the record-setting performance of an all-new original Valentine's Day-themed episode, powered The Hub TV Network to another strong week and continued year-over-year audience gains in total day and prime time. In addition, The Hub's original program series continued to significantly outperform year-ago time periods.

Capped by the record-setting performance - the best in the history of the series -- of a new original Valentine's Day-themed episode, Saturday's "My Little Pony" Fan Favorites Mare-A-Thon (6-11 a.m. ET) significantly outperformed year-ago time period performances with impressive gains among Kids 6-11 (+165%), Kids 2-11 (+160%), Women 18-49 (+233%), Adults 18-49 (+168%), Persons 2+ (+174%) and Households (+178%).

The series' record-setting new episode, "Hearts and Hooves Day," (10:30-11 a.m. ET) delivered 316,000 Kids 2-11, making it the best-ever performance in the history of "My Little Pony Friendship is Magic," and the second highest audience delivery of any program in the history of The Hub.

The Hub also saw strength among its popular key programs including "R.L. Stine's The Haunting Hour: The Series," "Family Game Night," " Dan Vs." and "Goosebumps."

For the week in total day, The Hub delivered significant year-over-year audience gains among key demographics including Kids 6-11 (+21%), Kids 2-11 (+50%), Persons 2+ (+25%) and Households (+20%).

For the week in prime time (Monday-Sunday, 8-11 p.m. ET), The Hub delivered significant gains among Kids 6-11 (+69%), Kids 2-11 (+82%), Persons 2+ (+25%) and Households (+19%).

Daypart Performance (all times ET)

  • In Total Day (Monday-Sunday, 6 a.m. - 6 a.m.), The Hub delivered year-to-year gains among Kids 6-11 (+21%, 17,000), Kids 2-11 (+50%, 36,000), Persons 2+ (+25%, 86,000) and Households (+20%, 61,000).
  • In Prime (Monday - Sunday, 8-11 p.m.), The Hub delivered year-to-year gains among Kids 6-11 (+69%, 27,000), Kids 2-11 (+82%, 40,000), Persons 2+ (+25%, 119,000) and Households (+19%, 80,000).

Programming Highlights (all times ET)

  • With 316,000 Kids 2-11, the Saturday 10:30 a.m. new episode of "My Little Pony Friendship is Magic" delivered the largest audience of Kids 2-11 in the history of the series and became the second highest audience delivery for any program in the history of The Hub.
  • Saturday's "My Little Pony Friendship is Magic" Fan Favorite Mare-A-Thon (6-11 a.m) delivered year-to-year gains among Kids 6-11 (+165%, 61,000), Kids 2-11 (+160%, 135,000), Women 18-49 (+233%, 40,000), Adults 18-49 (+168%, 75,000), Persons 2+ (+174%, 236,000) and Households (+178%, 136,000).
  • "R.L. Stine's The Haunting Hour: The Series" (Saturday, 5 p.m.) delivered year-to-year gains among Kids 6-11 (+117%, 52,000), Kids 2-11 (+81%, 56,000), Persons 2+ (+78%, 112,000) and Households (+71%, 72,000).
  • "R.L. Stine's The Haunting Hour: The Series" (Saturday, 5:30 p.m.) delivered year-to-year gains among Kids 6-11 (+31%, 42,000), Kids 2-11 (+11%, 50,000), Persons 2+ (+27%, 109,000) and Households (+32%, 75,000).
  • "Dan Vs." (Sunday, 10:30 p.m.) tallied year-to-year delivery gains among Kids 6-11 (+57%, 22,000), Kids 2-11 (+25%, 30,000), Persons 2+ (+84%, 83,000) and Households (+108%, 54,000).
  • A new episode of "Family Game Night" (Sunday, 7 p.m.) delivered year-to-year gains among Kids 6-11 (+85%, 37,000) and Kids 2-11 (+17%, 41,000).
  • "Goosebumps" (Sunday, 10 p.m.) delivered year-to-year gains among Kids 6-11 (+260%, 36,000), Kids 2-11 (+58%, 38,000), Women 18-49 (+117%, 13,000), Adults 18-49 (+12%, 19,000), Persons 2+ (+48%, 68,000) and Households (+83%, 64,000).

(Source: Nielsen; program based dayparts; most current; 2/6/12-2/12/12 vs 2/7/11-2/13/11; growth by delivery)

 
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