ABC's 'Wipeout' Continues Strong Performance Against NBC, 'Grey's Anatomy' and 'Private Practice' Hit Genre Highs

Categories: Network TV Press Releases

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February 17th, 2012

via press note

Growing its Audience During the 8pm Hour Against CBS’ Comedies and “Idol,” ABC’s

“Winter Wipeout” Outdraws NBC’s Original Comedy Block by 1.5 Million Viewers

 

More than Doubling its Adult 18-49 Lead-in at 9pm Against the 2nd Hour of “Idol,” ABC’s “Grey’s” Finishes as Thursday’s No. 1 Drama for its 14th Straight Original

 

Hitting 6-Week Highs and Growing Year to Year, ABC’s “Private Practice” Scores

Its Strongest Lead-in Retention Out of an Original “Grey’s” Since November 2010

 

 

“Winter Wipeout” (8:00-9:00 p.m.)

From 8:00-9:00 p.m. opposite CBS’ comedies (“The Big Bang Theory”/”Rob”) and Fox’s “American Idol,” ABC’s “Winter Wipeoutcontinued to outdraw NBC’s comedies in the hour, beating the “30 Rock”/”Parks and Recreation” combo by 1.5 million viewers (5.1 million vs. 3.6 million).

 

  • The ABC unscripted series gained viewers (+4% - 5.0 million to 5.2 million) and young adults (+7% - 1.4/4 to 1.5/4) from its first half-hour to its second half-hour.

 

Grey’s Anatomy” (9:00-10:00 p.m.)

More than doubling its lead-in (+107%) against the second half of Fox’s 2-hour “Idol,” ABC’s “Grey’s Anatomy” stood as the No. 1 scripted show in the 9 o’clock hour among Adults 18-49 (3.1/8), outdelivering CBS’ “Person Of Interest” by 7% (2.9/7) and NBC’s comedies (“The Office”/”Up All Night”) by 63% (1.9/5).

 

  • ABC’s “Grey’s Anatomy” qualified as Thursday’s No. 1 drama in the key young adult sales demographic for its 14th straight original telecast this season.

 

Private Practice” (10:00-11:00 p.m.)

During the 10 o’clock hour in a crossover episode with “Grey’s Anatomy,” ABC’s “Private Practice” delivered best-of-season lead-in retention (84%) to finish in a virtual tie for No. 1 with CBS’ “The Mentalist” among Adults 18-49 (2.6/7 vs. 2.8/7 - tied in audience share).  In fact,Private Practice” posted its strongest lead-in retention coming out of an original “Grey’s” since November 2010 – since 11/4/10.  Leading its CBS drama competition among younger viewers, ABC’s “Private Practicedefeated “The Mentalist” by 36% in Adults 18-34 (1.9/6 vs. 1.4/4).

 

  • Surging week to week in Total Viewers (+9% - 7.1 million vs. 6.5 million) and Adults 18-49 (+18% - 2.6/7 vs. 2.2/6), ABC’s “Private Practice” marked 6-week highs on both Nielsen measures – since 1/5/12.

 

  • The ABC drama grew over its year-ago telecast (6.7 million and 2.3/7 on 2/17/11) in both viewers (+6%) and young adults (+13%)

           

 

 
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