A Big '20/20' Drives ABC to its Most-Watched Friday in Over 2 Years

Categories: Network TV Press Releases

Written By

February 18th, 2012

via press note:

ABC won Friday among Adults 18-49, posting a season high and leading its network rivals on the evening for the 4th time in 5 weeks.

 

  • In fact, ABC marked its most-watched Friday in more than 2 years and hit its highest Adult 18-49 number on the night since December 2010 – since 1/1/10 and 12/31/10, respectively

 

From 8-9pm, ABC’s Shark Tank earned second place in Adults 18-49, beating out Fox’s Kitchen Nightmares by 15%.  In addition, the ABC unscripted series once again stood as the #1 broadcast show of the night with Teens 12-17.

 

  • Posting big year-over-year gains for ABC in the hour, Shark Tank was up by 2.0 million viewers and by 50% in Adults 18-49 over an original Supernanny on the same night last year.

 

From 9-11pm, ABC’s 20/20 dominated its 2-hour time period in Adults 18-49 and Adults 25-54, leading runner-up CBS by 33% and 22%, respectively. During its final hour from 10-11pm, ABC’s 20/20 outdrew NBC’s Dateline by 4.2 million viewers and more than doubled its newsmagazine competition in Adults 25-54 (+113%) and Adults 18-49 (+109%). ABC’s 20/20, “One Moment in Time: The Life of Whitney Houston,” took an in-depth look at The Voice of the century, from her record-setting achievements and musical legacy, to her rocky personal life and battle with addiction, as well as the latest developments about the superstar’s final days.

 

  • Jumping sharply week to week in Total Viewers (+55%), Adults 25-54 (+47%) and Adults 18-49 (+43%), ABC’s 20/20 drew its biggest audience in over 2 years and scored 17-week highs in both key Adult measures – since 2/5/10 and 10/21/11, respectively.
 
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