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TV Ratings Saturday: NASCAR Gives FOX An Easy Win, 'The Firm' Disappoints

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February 19th, 2012

 

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*Due to the nature of live coast-to-coast programming the ratings for FOX (NASCAR) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Because it was broadcast live, we won't have the final ratings for the NASCAR: Budweiser Shootout on Fox until Tuesday, but the preliminary rating of 1.9 with adults 18-49 is likely to keep it on top for the night.

The first burn off episode of The Firm on NBC scored a very low 0.5 for NBC, keeping the network in last place.

An original 48 Hours Mystery on CBS did much better, scoring a 1.1 and was the most watched program of the night after NASCAR.

Broadcast primetime ratings for Saturday, February 18, 2012:

 

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX NASCAR (8-10PM) 1.9 6 6.665
ABC Wipeout- R 0.9 3 3.012
CBS Person Of Interest - R 0.6 2 4,259
NBC Smash - R 0.4 1 2.149
9:00PM ABC Wild Hogs - R (9-11PM) 1.0 3 3.260
CBS NCIS: Los Angeles 0.7 2 4.735
NBC The Firm 0.5 1 2.728
10:00PM CBS 48 Hours Mystery 1.1 3 5.366
NBC Law And Order: SVU - R 0.6 2 2.868

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.

 
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