ABC's 'Once Upon a Time' is Sunday's #1 Show in Adults 18-49

Categories: Network TV Press Releases

Written By

February 20th, 2012

via press release:

ABC finished #2 on Sunday in Total Viewers and Adults 18-49, while ranking #1 with key Women (W18-34/W18-49).

ABC’s America’s Funniest Home Videos was #1 during the 7 o’clock hour in Adults 18-49, beating out runner-up CBS with its PGA Golf Tournament overrun leading into 60 Minutes by 11%. 

  • Scoring season highs for the 2nd week running, America’s Funniest Home Videos generated its most-watched telecast in exactly 1 year and equaled its highest Adult 18-49 number in over 1 year – since 2/20/11 and 1/30/11, respectively.

Surging over its lead-in (+50%) at 8pm against season-premiere competition (CBS’ Amazing Race) and the 500th episode of Fox’s The Simpsons, ABC’s Once Upon A Time stood as Sunday’s top-rated show and dominated its hour among Adults 18-49.  During the 8 o’clock hour, ABC’s Once Upon A Time beat out CBS with the Amazing Race opener by 15%, Fox’s animated comedies by 30% (The Simpsons/Napoleon Dynamite) and NBC’s The Voice replay by 58%.

  • Continuing to deliver impressive year-over-year improvement for ABC in the hour, Once Upon A Time was up by 25% over the year-ago night among Adults 18-49.
  • Once Upon A Time’s overall audience jumped week to week by 1.1 million viewers.

Building week to week by double digits in viewers (+17%) and young adults (+22%), ABC’s Desperate Housewives registered as the 2nd-most-watched show overall during the 9 o’clock hour, outdrawing NBC’s season premiere of The Apprentice.  The ABC drama ranked #1 in its time slot with key Women (W18-49/W25-54).

Shooting up by 50% over the prior week in Total Viewers and jumping by 71% in Adults 18-49, ABC’s season finale of Pan Am drew the series’ largest audience since the beginning of January – since 1/8/12.

 

 
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