TV Ratings Sunday: 'Once Upon a Time' Steady; ABC & Fox Recover A Bit + 'Celebrity Apprentice,' 'Amazing Race' Premiere

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February 20th, 2012

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CBS narrowly edged out ABC and NBC for the night's lead with adults 18-49 and easily won with total viewers. Note: CBS's primetime start was delayed by 22 minutes by golf overrun so the ratings below should be taken with a large grain of salt pending the final ratings (which, sadly, due to the President's Day holiday will probably not be available until Wednesday morning). On the other hand overrun from the Northern Trust golf tournament didn't exactly catapult CBS compared to football (or even something  like the Masters).

ABC and Fox recovered some (but not all) of last week's losses vs. the Grammy Awards, but interestingly Once Upon a Time which held up relatively well last week against the Grammys was not up this week. But Once Upon a Time was the night's top-rated show with adults 18-49.

The premieres The Amazing Race and Celebrity Apprentice were relatively flat versus last year - pending final numbers, in the scrambled numbers The Amazing Race looks to be up 4% versus last year and the Celebrity Apprentice was down 7% versus last year's premiere (2.6 vs. 2.8) and down 4% vs. last year's preliminary numbers, but as it stands is the lowest-rated premiere for Celebrity Apprentice ever.

The Simpsons 500th episode was up 30% over last week's downtrodden number, but looks like our commenters were expecting more.  Napoleon Dynamite was up 11% from last week, Family Guy was up 8% and American Dad was up 22% with adults 18-49 vs. last week. Earlier in the night The Cleveland Show was flat vs. last week.

ABC's America's Funniest Home Videos and the aforementioned Once Upon a Time were flat vs. last week. Desperate Housewives recovered 22%.  Pan Am was up 71% to a still paltry 1.2 adults 18-49 rating in what was no doubt its series finale.

Broadcast primetime ratings for Sunday, February 19, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 ABC America's Funniest Home Videos 2.0/6 8.03
CBS Golf/60 Minutes 1.8/5 11.53
NBC The Voice (R) 1.3/4 4.20
FOX Bob's Burgers (R) 0.6/2 1.81
7:30 FOX The Cleveland Show 1.2/3 2.62
8:00 ABC Once Upon a Time 3.0/8 9.71
CBS 60 Minutes/Amazing Race (Season Premiere) 2.6/7 10.85
FOX The Simpsons 2.6/7 5.79
NBC The Voice (R) 1.9/5 6.07
8:30 FOX Napoleon Dynamite 2.0/5 4.42
9:00 FOX Family Guy 2.7/7 5.39
NBC Celebrity Apprentice (Season Premiere) 2.5/6 7.11
CBS Amazing Race/The Good Wife 2.2/5 9.47
ABC Desperate Housewives 2.2/5 7.55
9:30 FOX American Dad 2.2/5 4.40
10:00 NBC Celebrity Apprentice (Season Premiere) 2.8/7 7.68
CBS The Good Wife/CSI: Miami 2.1/5 9.98
ABC Pan Am (Finale) 1.2/3 3.88

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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