ABC's 'Castle' Grows Week to Week and Tops NBC's 'Smash' by 49% in Viewers

Categories: Network TV Press Releases

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February 21st, 2012

via press release:

Monday Night (8:00-11:00 p.m.)

Up against NBC’s “The Voice” and CBS’ original Monday schedule, ABC’s combination of “The Bachelor” and “Castle” once again defeated Fox’s original drama lineup (“House”/”Alcatraz”) during prime in Total Viewers (8.6 million vs. 6.5 million) and Adults 18-49 (2.4/6 vs. 2.1/5). In addition, ABC registered as the No. 2 net on the night with Women 18-34 for the 3rd week running.

  • ABC was up over the prior week (8.3 million and 2.3/6 on 02/13/12) in viewers (+4%) and young adults (+4%).

The Bachelor” (8:00-10:00 p.m.)

Gaining young adult audience from its first to second hour opposite “The Voice” and CBS’ first-run comedy block, ABC’s “The Bacheloroutdelivered Fox’s dramas by double-digit percentages in direct competition from 8:00-10:00 p.m. in Total Viewers (+25% - 8.1 million vs. 6.5 million) and Adults 18-49 (+19% - 2.5/6 vs. 2.1/5).  The ABC unscripted series took second in its time slot with its core audience of Women 18-34, outpacing CBS’ comedy block.

Castle” (10:00-11:00 p.m.)

Building on its lead-in by 1.6 million viewers in the 10:00 p.m. hour, ABC’s “Castle(9.7 million) widened its winning advantage over NBC’s “Voice-“fueled “Smash(6.5 million) to 49% in Total Viewers (up from a 10% advantage the prior week).  In addition, despite its decided lead-in advantage coming out of “The Voice,” “Castlepaced within 2-tenths of an Adult 18-49 rating point of tying “Smash and defeated the NBC drama by 12% in Adults 25-54 (2.9/7 vs. 2.6/6).

  • Up week to week by 9% in viewers (9.7 million vs. 8.9 million) and by 5% in young adults (2.1/5 vs. 2.0/5), ABC’s “Castle” posted its best numbers in 3 weeks – since 1/23/12.
  • The ABC drama increased its overall audience from the same night last year by 8% (9.0 million on 2/21/11).

 

 
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