via press release:
Monday Night (8:00-11:00 p.m.)
Up against NBC’s “The Voice” and CBS’ original Monday schedule, ABC’s combination of “The Bachelor” and “Castle” once again defeated Fox’s original drama lineup (“House”/”Alcatraz”) during prime in Total Viewers (8.6 million vs. 6.5 million) and Adults 18-49 (2.4/6 vs. 2.1/5). In addition, ABC registered as the No. 2 net on the night with Women 18-34 for the 3rd week running.
- ABC was up over the prior week (8.3 million and 2.3/6 on 02/13/12) in viewers (+4%) and young adults (+4%).
“The Bachelor” (8:00-10:00 p.m.)
Gaining young adult audience from its first to second hour opposite “The Voice” and CBS’ first-run comedy block, ABC’s “The Bachelor” outdelivered Fox’s dramas by double-digit percentages in direct competition from 8:00-10:00 p.m. in Total Viewers (+25% - 8.1 million vs. 6.5 million) and Adults 18-49 (+19% - 2.5/6 vs. 2.1/5). The ABC unscripted series took second in its time slot with its core audience of Women 18-34, outpacing CBS’ comedy block.
“Castle” (10:00-11:00 p.m.)
Building on its lead-in by 1.6 million viewers in the 10:00 p.m. hour, ABC’s “Castle” (9.7 million) widened its winning advantage over NBC’s “Voice-“fueled “Smash” (6.5 million) to 49% in Total Viewers (up from a 10% advantage the prior week). In addition, despite its decided lead-in advantage coming out of “The Voice,” “Castle” paced within 2-tenths of an Adult 18-49 rating point of tying “Smash” and defeated the NBC drama by 12% in Adults 25-54 (2.9/7 vs. 2.6/6).
- Up week to week by 9% in viewers (9.7 million vs. 8.9 million) and by 5% in young adults (2.1/5 vs. 2.0/5), ABC’s “Castle” posted its best numbers in 3 weeks – since 1/23/12.
- The ABC drama increased its overall audience from the same night last year by 8% (9.0 million on 2/21/11).
