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Live+7 DVR Ratings: 'Glee' Tops Absolute Gains; 'Grimm' Tops % Gains in Week 20

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February 21st, 2012

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 43 such programs in the data for the week ending January 29, 2012 about half a normal broadcast lineup of new episodes.

During week twenty of the 2011-12 broadcast season (January 30, 2012 - February 5, 2012Glee topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.7 adults 18-49 ratings points. 

Grimm topped the percentage adults 18-49 ratings increase from DVR viewing, adding a whopping 86% to its Live+Same Day adults 18-49 ratings.

The Mentalist led the absolute average viewership gained from DVR viewing too, adding 3.8 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Glee-01/31 FOX 3.70 5.40 1.70 45.9%
2 New Girl-01/31 FOX 3.50 5.10 1.60 45.7%
3 Big Bang Theory, THE-02/02 CBS 5.50 7.10 1.60 29.1%
4 OFFICE-02/02 NBC 2.80 4.20 1.40 50.0%
5 GREY'S ANATOMY-02/02 ABC 3.60 5.00 1.40 38.9%
6 ALCATRAZ-01/30 FOX 2.80 4.10 1.30 46.4%
7 HOUSE-01/30 FOX 2.90 4.20 1.30 44.8%
8 Grimm-02/03 NBC 1.40 2.60 1.20 85.7%
9 Person Of Interest-02/02 CBS 3.30 4.50 1.20 36.4%
10 Mentalist, THE-02/02 CBS 2.90 4.00 1.10 37.9%
11 American Idol-THURSDAY-02/02 FOX 5.50 6.60 1.10 20.0%
12 American Idol-WEDNESDAY-02/01 FOX 6.00 7.10 1.10 18.3%
13 Up All Night-02/02 NBC 1.80 2.80 1.00 55.6%
14 Private Practice-02/02 ABC 2.30 3.30 1.00 43.5%
15 VOICE-02/05 NBC 16.30 17.30 1.00 6.1%
16 Raising Hope-01/31 FOX 2.00 2.90 0.90 45.0%
17 Fringe-02/03 FOX 1.20 2.00 0.80 66.7%
18 PARKS AND RECREATION-02/02 NBC 1.70 2.50 0.80 47.1%
19 Blue Bloods-02/03 CBS 1.70 2.40 0.70 41.2%
20 FINDER-02/02 FOX 2.40 3.10 0.70 29.2%
21 Vampire Diaries-02/02 CW 1.20 1.80 0.60 50.0%
22 CSI: NY-02/03 CBS 1.60 2.20 0.60 37.5%
23 WHITNEY-02/01 NBC 1.70 2.30 0.60 35.3%
24 30 ROCK-02/02 NBC 1.30 1.80 0.50 38.5%
25 ARE YOU THERE CHELSEA-02/01 NBC 1.70 2.20 0.50 29.4%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Grimm-02/03 NBC 1.40 2.60 1.20 85.7%
2 Fringe-02/03 FOX 1.20 2.00 0.80 66.7%
3 Hart Of Dixie-01/30 CW 0.60 1.00 0.40 66.7%
4 Up All Night-02/02 NBC 1.80 2.80 1.00 55.6%
5 OFFICE-02/02 NBC 2.80 4.20 1.40 50.0%
6 Vampire Diaries-02/02 CW 1.20 1.80 0.60 50.0%
7 Supernatural-02/03 CW 0.80 1.20 0.40 50.0%
8 FIRM-02/02 NBC 0.80 1.20 0.40 50.0%
9 RINGER-01/31 CW 0.60 0.90 0.30 50.0%
10 PARKS AND RECREATION-02/02 NBC 1.70 2.50 0.80 47.1%
11 ALCATRAZ-01/30 FOX 2.80 4.10 1.30 46.4%
12 Glee-01/31 FOX 3.70 5.40 1.70 45.9%
13 New Girl-01/31 FOX 3.50 5.10 1.60 45.7%
14 Raising Hope-01/31 FOX 2.00 2.90 0.90 45.0%
15 HOUSE-01/30 FOX 2.90 4.20 1.30 44.8%
16 Private Practice-02/02 ABC 2.30 3.30 1.00 43.5%
17 90210-01/31 CW 0.70 1.00 0.30 42.9%
18 One Tree Hill-02/01 CW 0.70 1.00 0.30 42.9%
19 SECRET CIRCLE-02/02 CW 0.70 1.00 0.30 42.9%
20 Blue Bloods-02/03 CBS 1.70 2.40 0.70 41.2%
21 Nikita-02/03 CW 0.50 0.70 0.20 40.0%
22 GREY'S ANATOMY-02/02 ABC 3.60 5.00 1.40 38.9%
23 30 ROCK-02/02 NBC 1.30 1.80 0.50 38.5%
24 Mentalist, THE-02/02 CBS 2.90 4.00 1.10 37.9%
25 CSI: NY-02/03 CBS 1.60 2.20 0.60 37.5%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Viewers L+SD (Rating) ViewersL+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Mentalist, THE-02/02 CBS 13777 17618 3841 27.9%
2 Glee-01/31 FOX 9067 12613 3546 39.1%
3 Person Of Interest-02/02 CBS 15098 18312 3214 21.3%
4 Big Bang Theory, THE-02/02 CBS 16536 19655 3119 18.9%
5 ALCATRAZ-01/30 FOX 8437 11381 2944 34.9%
6 GREY'S ANATOMY-02/02 ABC 9710 12620 2910 30.0%
7 New Girl-01/31 FOX 7293 10166 2873 39.4%
8 Blue Bloods-02/03 CBS 11437 14125 2688 23.5%
9 American Idol-THURSDAY-02/02 FOX 17410 19962 2552 14.7%
10 HOUSE-01/30 FOX 8731 11266 2535 29.0%
11 Grimm-02/03 NBC 4787 7318 2531 52.9%
12 OFFICE-02/02 NBC 5305 7768 2463 46.4%
13 American Idol-WEDNESDAY-02/01 FOX 18478 20864 2386 12.9%
14 Private Practice-02/02 ABC 6550 8703 2153 32.9%
15 VOICE-02/05 NBC 37611 39695 2084 5.5%
16 CSI: NY-02/03 CBS 10246 12117 1871 18.3%
17 FINDER-02/02 FOX 6868 8697 1829 26.6%
18 Fringe-02/03 FOX 3203 4991 1788 55.8%
19 FIRM-02/02 NBC 2974 4616 1642 55.2%
20 Up All Night-02/02 NBC 3698 5288 1590 43.0%
21 Raising Hope-01/31 FOX 4617 6099 1482 32.1%
22 PARKS AND RECREATION-02/02 NBC 3602 4780 1178 32.7%
23 WHITNEY-02/01 NBC 4373 5523 1150 26.3%
24 Vampire Diaries-02/02 CW 2736 3709 973 35.6%
25 30 ROCK-02/02 NBC 3226 4152 926 28.7%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
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