3.7 Million Total Viewers Tune In To Season Premiere of VH1’S 'Basketball Wives'

Categories: Network TV Press Releases

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February 22nd, 2012

via press release

NEW YORK, February 22, 2012 – VH1’s new season opener of “Basketball Wives,”  set in Miami, tied as the highest rated episode yet of the “Basketball Wives” franchise, averaging a 1.7 in the key adult 18-49 demo.  The 8PM* episode was seen by 2.5 million total viewers.

When combined with its 9:30 PM* encore, the premiere episode attracted 3.7 million total viewers.

This season’s premiere was up +42% from the prior season opener of “Basketball Wives.”

In social media, “Basketball Wives” generated 17 trending topics on Twitter a half hour before the show started and secured the number one spot throughout the premiere.

VH1 hit series “T.I. & Tiny: The Family Hustle” continued its winning ways on Monday night, averaging a 1.6 in the 18-49 demo in its 9 PM time slot.

In season four of “Basketball Wives” the two new ladies alter the ever-changing landscape and dynamic among these women.  Newcomer Kesha Nichols survived every girl's worst nightmare, having her engagement broken off by her ball-playing fiancé via email shortly before their wedding.  Kenya Bell is in the process of finalizing a divorce from a basketball star and is one of the most notorious and controversial wives in The League, whose Infamous reputation is well-known by the other wives. Shaunie O’Neal is on the path to establishing herself as a business mogul. Evelyn Lozada and Jennifer Williams' 12-year friendship is in a precarious position. Will it recover from last season's fracture? Strong-willed Tami Roman continues to be a force to be reckoned with both socially and now in business. Royce Reed and Suzie Ketcham attempt to navigate uncharted waters as new chapters open in their lives.

“Basketball Wives” is a Shed Media production. Executive producing for Shed Media are Nick Emmerson, Alex Demyanenko and Sean Rankine. Shaunie O’Neal is an executive producer.  Executive producing for VH1 are Jeff Olde, Jill Holmes and Tom Huffman.

“T.I. & Tiny: The Family Hustle” is created and executive produced by 51 Minds’ Cris Abrego, Christian Sarabia, Rabih Gholam and Ben Samek (CAPI), as well as Category 5 Entertainment’s Brian Sher and Stella Bulochnikov (“T.I.’S Road to Redemption”). For VH1, the series is executive produced by Jill Holmes, Kristen Kelly and Jeff Olde.

 
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