ABC Tuesday Night: 'Cougar Town' Boosts its Slot by 31% in Adults 18-49 Year Over Year

Categories: Network TV Press Releases

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February 22nd, 2012

via press notes:

Tuesday Night (8:00-11:00 p.m.)

With its new Tuesday lineup (“Last Man Standing”/”Cougar Town”/”The River”/”Body of Proof”), ABC grew over the year-ago night for the 2nd week in a row (also an all-original schedule on 2/22/11), surging by double-digit percentages with Total Viewers (+23% - 5.8 million vs. 4.7 million) and Adults 18-49 (+13% - 1.7/4 vs. 1.5/4).  In fact, ABC was the only net to post gains over the year-ago night in either Nielsen measure.

  • The Network was up week to week by 6% in Adults 18-49.

“Last Man Standing” (8:00-8:30 p.m.)

At 8:00 p.m. against CBS’ “NCIS,” ABC freshman “Last Man Standing” (7.5 million) drew more viewers than Fox’s “Glee” (+4% - 7.2 million) and NBC’s “The Biggest Loser 13” (+15% - 6.5 million).

  • ABC self-starter “Last Man Standing” at 8:00 p.m. once again outdrew Fox’s “Glee”-led “New Girl” (6.2 million) at 9:00 p.m. to register as Tuesday’s most-watched comedy, leading by 1.3 million viewers.

“Cougar Town” (8:30-9:00 p.m.)

At 8:30 p.m., “Cougar Town” produced big year-to-year improvement for ABC in the half-hour, boosting its slot by 31% in Adults 18-49 over original programming on the same night last year (1.7/4 vs. 1.3/4 on 2/22/11).

  • “Cougar Town” delivered strong retention of its week-earlier season premiere in Total Viewers (94%), Adults 18-49 (94%) and Adults 18-34 (100%), while jumping 11% in Men 18-34

“The River” (9:00-10:00 p.m.)

Up against stiff competition during the 9 o’clock hour, ABC’s “The River” held 100% of its Adult 18-49 (1.7/4) and Adult 18-34 audiences week to week, and increased its number among Men 18-34 (+11%).

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