As usual with big news events, CNN's viewership spike after Whitney Houston's funeral faded as quickly as it appeared.
| P2+ | A25-54 | |||
| Date | Net | Daypart | AA (000) | AA (000) |
| 2/18/2012 | FOXNC | Sat 11:30 AM - 4:00 PM | 1,361 | 392 |
| 2/19/2012 | FOXNC | Sun 11:30 AM - 4:00 PM | 1,017 | 182 |
| Percent Retention: | 75% | 46% | ||
| 2/18/2012 | CNN | Sat 11:30 AM - 4:00 PM | 4,744 | 2,088 |
| 2/19/2012 | CNN | Sun 11:30 AM - 4:00 PM | 455 | 152 |
| Percent Retention: | 10% | 7% | ||
| 2/18/2012 | MSNBC | Sat 11:30 AM - 4:00 PM | 661 | 233 |
| 2/19/2012 | MSNBC | Sun 11:30 AM - 4:00 PM | 331 | 85 |
| Percent Retention: | 50% | 36% | ||
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As Bill noted last year, unfortunately for CNN "Osama Bin Laden Killed" is not a business model for a cable news network.
Live + Same Day Cable News Ratings for Saturday & Sunday, February 18-19, 2012
| Saturday | |||
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| Total Day | |||
| FNC | 907 | 236 | 389 |
| CNN | 1,769 | 763 | 906 |
| MSNBC | 436 | 205 | 231 |
| CNBC | 173 | 78 | 106 |
| FBN | 38 | 6 | 17 |
| HLN | 610 | 214 | 335 |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | 1,044 | 180 | 327 |
| CNN | 1,269 | 521 | 623 |
| MSNBC | 506 | 249 | 290 |
| CNBC | 264 | 114 | 162 |
| FBN | 65 | 11 | 24 |
| HLN | 445 | 164 | 261 |
| Sunday | |||
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| Total Day | |||
| FNC | 849 | 178 | 348 |
| CNN | 419 | 140 | 186 |
| MSNBC | 331 | 160 | 177 |
| CNBC | 166 | 59 | 89 |
| FBN | 30 | 8 | 17 |
| HLN | 332 | 118 | 181 |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | 1,110 | 208 | 398 |
| CNN | 528 | 156 | 195 |
| MSNBC | 325 | 157 | 163 |
| CNBC | 198 | 60 | 98 |
| FBN | 44 | 13 | 22 |
| HLN | 366 | 116 | 181 |
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Note that MSNBC weekend programming after noon isn't live news like their weekday programming. It's specials and documentaries.
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For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of July, 2011)
CNN/HLN: 101.12 million HHs
CNBC: 98.62 million HHs
FNC: 99.15 million HHs
MSNBC: 95.72 million HHs
Fox Business: 58.15 million HHs
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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.
