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CNN Whitney Houston's Funeral Viewership Spike Fades Quickly; Cable News Ratings For Saturday-Sunday, February 18-19, 2012

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February 22nd, 2012

 

As usual with big news events, CNN's viewership spike after Whitney Houston's funeral  faded as quickly as it appeared.

P2+ A25-54
Date Net Daypart AA (000) AA (000)
2/18/2012 FOXNC Sat 11:30 AM - 4:00 PM 1,361 392
2/19/2012 FOXNC Sun 11:30 AM - 4:00 PM 1,017 182
Percent Retention: 75% 46%
2/18/2012 CNN Sat 11:30 AM - 4:00 PM 4,744 2,088
2/19/2012 CNN Sun 11:30 AM - 4:00 PM 455 152
Percent Retention: 10% 7%
2/18/2012 MSNBC Sat 11:30 AM - 4:00 PM 661 233
2/19/2012 MSNBC Sun 11:30 AM - 4:00 PM 331 85
Percent Retention: 50% 36%

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As Bill noted last year, unfortunately for CNN "Osama Bin Laden Killed" is not a business model for a cable news network.

Live + Same Day Cable News Ratings for Saturday & Sunday, February 18-19, 2012

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC     907              236     389
CNN  1,769              763     906
MSNBC     436              205     231
CNBC     173                78     106
FBN      38                  6      17
HLN     610              214     335
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  1,044              180     327
CNN  1,269              521     623
MSNBC     506              249     290
CNBC     264              114     162
FBN      65                11      24
HLN     445              164     261
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC     849              178     348
CNN     419              140     186
MSNBC     331              160     177
CNBC     166                59      89
FBN      30                  8      17
HLN     332              118     181
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  1,110              208     398
CNN     528              156     195
MSNBC     325              157     163
CNBC     198                60      98
FBN      44                13      22
HLN     366              116     181

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Note that MSNBC weekend programming after noon isn't live news like their weekday programming. It's specials and documentaries.

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
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