Disney XD Delivers its Most-Watched Week in Prime in 7 Months in Total Viewers, Kids 6-14 and Tweens 9-14

Categories: Press Releases

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February 22nd, 2012

via press release:

During the week of February 13, 2012, Disney XD delivered its most-watched week in Prime in 7 months in Total Viewers (469,000), Kids 6-14 (265,000) and Tweens 9-14 (174,000) – since week of 7/11/11 in Viewers and since week of 7/18/11 in the kid demos. Moreover, this was the network’s 2nd-most-watched week in more than 1 year in Total Viewers.

  • Year to year, Disney XD surged by double-digit percent margins across all demos, including by 57% in Total Viewers (469,000 vs. 298,000), by 54% in Kids 6-14 (265,000 vs. 172,000), by 51% in Kids 6-11 (207,000 vs. 137,000) and by 50% in Tweens 9-14 (174,000 vs. 116,000).

In Total Day, Disney XD recorded its largest weekly audience in Kids 6-14 (189,000) and Tweens 9-14 (129,000) in 6 months – since weeks of 8/15/11 and 8/8/11, respectively. Year to year, the network climbed by an impressive 36% in Kids 6-14 (vs. 139,000) and by 37% in Tweens 9-14 (vs. 94,000).

  • Monday’s all new “Kickin’ It” (8:30 – 9:00 p.m.) ranked as the series’ most-watched original telecast in 6 months in Total Viewers (734,000) and Kids 6-14 (515,000) – since 8/15/11 – and in close to 7 months in Boys 6-14 (293,000 – since 7/25/11).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

 

Source: NMR, final national U.S. ratings, week of 2/13/12, Live + Same Day.

 
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