Premiere of ‘Transformers Rescue Bots’ and Season Two Premiere of Hit Series ‘Transformers Prime’ Drive the Hub's Stellar Weekly Ratings Performance

Categories: Press Releases

Written By

February 22nd, 2012

via press release:

LOS ANGELES – The two-part premiere of The Hub Original Series “Transformers Rescue Bots” and second season premiere of the hit series “Transformers Prime” drove The Hub to continued ratings momentum and stellar year-to-year ratings growth for the week of February 21-27.

Also boosting the network’s weekly schedule were strong performances for the original series “R.L.Stine’s The Haunting Hour: The Series,” “Family Game Night” and a Valentine’s Day special five-hour “My Little Pony Friendship is Magic” Fan Favorites Mare-a-Thon.

For the week, The Hub again delivered year-over-year gains among key demographics both in Total Day (Monday-Sunday, 6 a.m. – 6 a.m. ET) and in Prime Time (Monday-Sunday, 8 p.m. – 11 p.m. ET). Details in highlights below.

Daypart Performance (all times ET)

·        In Total Day, The Hub tallied year-to-year delivery gains among Kids 6-11 (+20%, 18,000), Kids 2-11 (+41%, 38,000), Women 18-49 (+15%, 15,000), Adults 18-49 (+19%, 32,000), Persons 2+ (+29%, 89,000) and Households (+36%, 64,000).

·        In Prime Time (Monday – Sunday, 8P-11 p.m.), The Hub tallied year-to-year delivery gains among Kids 6-11 (+62%, 34,000), Kids 2-11 (+42%, 47,000), Adults 18-49 (+19%, 44,000), Persons 2+ (+32%, 127,000) and Households (+28%, 83,000).

Programming Highlights (all times ET)

The hour average of the two-part series premiere of “Transformers Rescue Bots” (Saturday, 11:30 a.m. -12:30 p.m.) delivered year-to-year gains among Kids 6-11 (+250%, 49,000), Kids 2-11 (+520%, 186,000), Women 18-49 (+740%, 42,000), Adults 18-49 (+850%, 76,000), Persons 2+ (+425%, 289,000) and Households (+418%, 202,000).

·       Versus the prior four-week average, the full-hour average of the premiere of “Transformers Rescue Bots” (Saturday, 11:30 a.m. – 12:30 p.m.) delivered gains among Kids 2-11 (+66%, 186,000), Women 18-49 (+20%, 42,000), Adults 18-49 (+33%, 76,000), Persons 2+ (+50%, 289,000) and Households (+57%, 202,000).

·        Episode one of the two-part series premiere of “Transformers Rescue Bots” (Saturday, 11:30 a.m.) delivered year-to-year gains among Kids 6-11 (+108%, 25,000), Kids 2-11 (+353%, 154,000), Women 18-49 (+633%, 44,000), Adults 18-49 (+857%, 67,000), Persons 2+ (+387%, 258,000) and Households (+392%, 187,000).

·       Episode two of the series premiere of “Transformers Rescue Bots” (Saturday, 12 p.m.) delivered year-to-year gains among Kids 6-11 (+356%, 73,000), Kids 2-11 (+738%, 218,000), Women 18-49 (+900%, 40,000), Adults 18-49 (+856%, 86,000), Persons 2+ (+460%, 319,000) and Households (+454%, 216,000).

·       The season two premiere of “Transformers Prime” (Saturday, 8:30 p.m.) delivered year-to-year gains among Kids 6-11 (+13%, 60,000), Kids 2-11 (+34%, 95,000), Women 18-49 (+62%, 42,000), Adults 18-49 (+257%, 164,000), Persons 2+ (+102%, 323,000) and Households (+124%, 226,000).

·       Versus the prior four-week average, the season two premiere of “Transformers Prime” (Saturday, 8:30 p.m.) delivered gains among Kids 6-11 (+329%, 60,000), Kids 2-11 (+296%, 95,000), Women 18-49 (+282%, 42,000), Adults 18-49 (+531%, 164,000), Persons 2+ (+389%, 323,000) and Households (+296%, 226,000).

·        The special Valentine’s Day (Tuesday, February 14) encore of the “My Little Pony Friendship is Magic” Fan Favorites Mare-a-Thon (8 a.m.- 1 p.m.)  delivered year-to-year time period gains among Kids 6-11 (+1000%, 11,000), Kids 2-11 (+850%, 57,000), Women 18-49 (+400%, 10,000), Adults 18-49 (+71%, 12,000), Persons 2+ (+344%, 71,000) and Households (+369%, 61,000).

·         “R.L. Stine’s The Haunting Hour: The Series” (Saturday, 5 p.m.) delivered year-to-year gains among Kids 6-11 (+1614%, 120,000), Kids 2-11 (+353%, 163,000), Women 18-49 (+850%, 38,000), Adults 18-49 (+886%, 69,000), Persons 2+ (+508%, 292,000) and Households (+323%, 148,000).

·        “R.L. Stine’s The Haunting Hour: The Series” (Saturday, 5:30 p.m.) delivered year-to-year gains among Kids 6-11 (+1644%, 157,000), Kids 2-11 (+364%, 204,000), Women 18-49 (+800%, 36,000), Adults 18-49 (+600%, 70,000), Persons 2+ (+461%, 348,000) and Households (+312%, 169,000).

·        A new episode of “Family Game Night” (Sunday, 7P ET) delivered year-to-year gains among Kids 6-11 (+83%, 75,000), Kids 2-11 (+85%, 87,000), Adults 18-49 (+5%, 46,000), Persons 2+ (+16%, 190,000) and Households (+24%, 131,000).

(Source: Nielsen; program based dayparts; most current; 2/13/12-2/19/12 vs 2/14/11-2/20/11; growth by delivery)

 
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