via press release
LOS ANGELES – February 22, 2012 – On Sunday, February 19, The Style Network scored its most watched Sunday night in the network’s 13-year history among the coveted Women 18-34 demo led by the season four premiere of “Jerseylicious” and season two premiere of “Big Rich Texas,” according to Nielsen. Both “Jersseylicious” and “Big Rich Texas” delivered their most watched season premieres ever with “Big Rich Texas” up an impressive +219% over the prior season premiere among Women 18-34.
“Jerseylicious” delivered 668,000 Total Viewers while “Big Rich Texas” attracted 423,000 Total Viewers, up +86% over the season one premiere. “Jerseylicious” and “Big Rich Texas” air Sunday nights at 8pm ET/PT and 9pm ET/PT, respectively on Style.
This season on “Jerseylicious,” Gayle and Anthony’s sensational salon turf war has everyone caught in the middle. Anthony and his new business partner, Cathy Giove, are clashing over contrasting creative visions for their joint venture and Gayle steps up her marketing plans to corner the market before Anthony’s salon cuts into her business. Meanwhile on “Big Rich Texas,” the conflict between Pam and Leslie continues as Pam follows through on her mission to expose Leslie as a fraud, leaving Leslie’s relationships with best friend Bon and goddaughter Kalyn in jeopardy. As Pam reigns at the top of Dallas’ social ladder, Leslie is more determined than ever to take revenge and destroy Pam once and for all.
“Jerseylicious” is produced by Endemol USA for The Style Network. Three-time Emmy winner Alex Duda is the Executive Producer. Sarah Weidman and Merah Chung executive produce the series for The Style Network.
“Big Rich Texas” is produced by Fly On The Wall Entertainment. Executive Producers are Allison Grodner and Rich Meehan and Spike Van Briesen, along with Style’s Sarah Weidman and Merah Chung.