'The Simpsons' 500th Episode and 'American Idol' Power a Weekly Win for FOX

Categories: Press Releases

Written By

February 22nd, 2012

via press release:

Thanks to two strong nights of American Idol and the landmark 500th episode of THE Simpsons, FOX ranked No. 1 last week and dominated the next highest rated network by +16% among Adults 18-49, +53% among Adults 18-34 and +90% among Teens.  FOX won three of seven nights last week and delivered the top-rated show of the week with American Idol. In fact, last Thursday’s American Idol posted the show’s highest Live + 3 Day ratings percentage gain (+22%) in American Idol history.

Overall, FOX had 5 of the Top 20 programs among Adults 18-49, 10 of the Top 20 programs among Adults 18-34 and 9 of the Top 20 programs on television among Teens, excluding sports. Season to date, FOX is averaging a 3.3/9 in the core adult demographic and remains firmly in first place this midseason.

Key highlights for the week:

  • The final installment of American Idol’s Hollywood Week propelled FOX to a dominant win on Wednesday night across virtually all key demos.
    • AMERICAN IDOL (6.1/16) remained stable with its previous Wednesday delivery and was the highest rated program of the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens.
    • AMERICAN IDOL beat the No. 2 program of the night by +30% in the core adult demo and +55% in Total Viewers.
    • In Total Viewers, AMERICAN IDOL beat Monday’s episode of The Voice by +16% (18.9 vs. 16.3 Mil.)  AMERICAN IDOL also showed an advantage of +2% among Adults 18-49 (6.1 vs. 6.0).
    • Overall on Wednesday, FOX beat the next highest rated network by +110% in Adults 18-49 (6.1 vs. 2.9 for CBS) and +66% in Total Viewers (18.9 vs. 11.4 for CBS).
  • Thursday’s two-hour AMERICAN IDOL “Performance Challenge” in Vegas episode gave FOX another nightly victory among Adults 18-49, Total Viewers and virtually all key demographics.  In fact, FOX beat the No. 2 network for the night (CBS) by +55% among Adults 18-49 and +26% in Total Viewers.
    • AMERICAN IDOL delivered a 5.1/14 on Thursday night and was the highest rated program of the night among Adults 18-49 (tied with Big Bang Theory), Total Viewers and Teens.
    • In addition, AMERICAN IDOL beat the No. 2 program of the night (Big Bang Theory) by +7% in Total Viewers.
  • FOX claimed a victory on Sunday night among Adults 18-34 and Teens, led by THE Simpsons 500th episode (2.6/7), which was up +30% from the previous week in the core demographic.

Weekly Program Rankers

  • 5 of the Top 20 programs among Adults 18-49: AMERICAN IDOL-Wed (No. 1), AMERICAN IDOL-Thurs (No. 3), New Girl (No. 14), Family Guy (No. 18 tie) and Glee (No. 18 tie).
  • 2 of the Top 20 programs among Total Viewers: AMERICAN IDOL-Wed (No. 2) and AMERICAN IDOL-Thurs (No. 3).

Week of February 13 - 19, 2012 -- Nightly and Program Highlights

MONDAY

8:00-9:00     HOUSE: (Adults 18-49: 2.4/6, 7.2 Mil Total Viewers)

9:00-10:00   ALCATRAZ: (Adults 18-49: 1.9/5, 6.2 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 2.1/5, 6.7 Mil Total Viewers)

Monday’s HOUSE delivered a 2.4/6, followed by ALCATRAZ which posted a 1.9/5.


TUESDAY

8:00-9:01     Glee: (Adults 18-49: 2.8/8, 7.0 Mil Total Viewers)

9:01-9:31     New Girl: (Adults 18-49: 3.1/8, 6.5 Mil Total Viewers)

9:31-10:00   Raising Hope: (Adults 18-49: 2.1/5, 4.6 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 2.7/7, 6.3 Mil Total Viewers)
With television usage down -7% on Valentine’s Day versus the previous week, FOX ranked second among Adults 18-49 and ranked No. 1 among Adults 18-34 and Teens on Tuesday.

FOX delivered the top two highest rated programs of the night among Adults 18-34 and Teens with GLEE and NEW GIRL.                                                                                    At 8pm GLEE posted a 2.8/8 and was the highest rated program of the night in Teens. GLEE won its hour among Adults 18-34 and Teens.

NEW GIRL followed with a 3.1/8 and was the highest rated program of the night among Adults 18-34.  NEW GIRL won its 9pm half hour among Adults 18-34 and Teens.

At 9:30pm, Raising Hope posted a 2.1/5 and won the 9:30pm half hour among Adults 18-34 and Teens.

WEDNESDAY

8:00-10:00   AMERICAN IDOL: (Adults 18-49: 6.1/16, 18.9 Mil Total Viewers)

With a two-hour AMERICAN IDOL, FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens.  In fact, FOX outperformed its nearest competitor for the night by +110% in Adults 18-49 (6.1 vs. 2.9 for CBS) and +66% in Total Viewers (18.9 vs. 11.4 for CBS).

The third episode of Hollywood Week on AMERICAN IDOL posted a 6.1/16, same as the previous week.

AMERICAN IDOL was the highest rated program of the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens and outperformed the #2 programs of the night by +30% in Adults 18-49 (6.1 vs. 4.7 for Modern Family) and +55% in Total Viewers (18.9 vs. 12.2 Mil for Criminal Minds).

In Total Viewers, AMERICAN IDOL beat Monday’s episode of The Voice by +16% (18.9 vs. 16.3 Mil.)  AMERICAN IDOL also showed an advantage of +2% among Adults 18-49 (6.1 vs. 6.0).

AMERICAN IDOL grew in its last half hour vs. its first by +29% in Adults 18-49 (6.7 vs. 5.2) and +21% in Total Viewers (20.2 vs. 16.7 Mil.)

THURSDAY

8:00-10:00   AMERICAN IDOL: (Adults 18-49: 5.1/14, 16.7 Mil Total Viewers)

A two-hour AMERICAN IDOL “Performance Challenge” in Vegas episode gave FOX the nightly victory among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens.  In fact, FOX outperformed the #2 network for the night, CBS, by +55% in Adults 18-49 (5.1 vs. 3.3) and +26% in Total Viewers (16.7 vs. 13.3 Mil.)

AMERICAN IDOL delivered a 5.1/14 on Thursday night and was the highest rated program of the night among Adults 18-49 (tie with Big Bang Theory), Total Viewers and Teens. In addition, IDOL beat the No. 2 program of the night (Big Bang Theory) by +7% in Total Viewers (16.7 vs. 15.6 Mil.).

AMERICAN IDOL grew in its last half hour over its first by +13% in Adults 18-49 (5.2 vs. 4.6) and +11% in Total Viewers (16.9 vs. 15.2 Mil.)
FRIDAY

8:00-9:00        Kitchen Nightmares: (Adults 18-49: 1.3/4, 3.1 Mil Total Viewers)

9:00-10:00      Fringe: (Adults 18-49: 1.1/3, 3.0 Mil Total Viewers)

8:00-10:00      FOX PRIME: (Adults 18-49: 1.2/4, 3.0 Mil Total Viewers)

On Friday, Kitchen Nightmares posted a 1.3/4 among Adults 18-49, while Fringe followed with a 1.1/3.

FOX ranked third for the night among Adults 18-49 and second among Adults 18-34 (tie).

SATURDAY

8:20-10:31   NASCAR: BUD SHOOTOUT (S): (Adults 18-49: 2.1/7, 7.5 Mil Total Viewers)

FOX won Saturday night among Adults 18-49, Total Viewers and Adults 18-34 with the NASCAR RACE: BUD SHOOTOUT.

SUNDAY

7:00-7:30     BOB’S Burgers (R): (A18?49: 0.6/2, 1.7 Mil Total Viewers)

7:30-8:00     The Cleveland Show: (A18?49: 1.2/3, 2.6 Mil Total Viewers)

8:00-8:30     THE SIMPSONS: (A18?49: 2.6/7, 5.8 Mil Total Viewers)

8:30-9:00     Napoleon Dynamite: (A18?49: 2.0/5, 4.4 Mil Total Viewers)

9:00-9:30     Family Guy: (A18?49: 2.8/7, 5.5 Mil Total Viewers)

9:30-10:00   American Dad: (A18?49: 2.2/5, 4.4 Mil Total Viewers)

7:00-10:00   FOX PRIME: (A18?49: 1.9/5, 4.1 Mil Total Viewers)

FOX won Sunday night among Adults 18-34 and Teens.

At 8pm, THE SIMPSONS 500th episode posted a 2.6/7, up +30% from the previous week (2.0/5) and ranked No. 1 in its half hour among Adults 18-34 and Teens. Napoleon Dynamite (2.0/5) was up +11% from the previous week (2/12/12, 1.8/4).

Family Guy at 9pm drew a 2.8/7, up +12% from the previous week (2.5/5) and won its half hour among Adults 18-49, Adults 18-34 and Teens. FAMILY GUY was the highest rated program of the night among Adults 18-34 and Teens. American Dad closed out the night with a 2.2/5, up +22% vs. the previous week (1.8/4).

At 7pm an encore BOB'S Burgers posted a 0.6/2 followed by an original The Cleveland Show which drew a 1.2/3.

FEBRUARY 13 -19, 2012

TOTAL PRIMETIME

ADULTS 18-49           ADULTS 18-34           VIEWERS (Mil)

FOX    2.9/8                FOX    2.3/8                FOX    8.7

ABC    2.0/6                ABC    1.5/5                ABC    6.7

CBS    2.5/7                CBS    1.4/4                 CBS   10.9

NBC    1.9/5                NBC    1.4/5                NBC    5.6

 

 

 

 
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