'The Simpsons' 500th Episode and 'American Idol' Power a Weekly Win for FOX

Categories: Press Releases

Written By

February 22nd, 2012

via press release:

Thanks to two strong nights of AMERICAN IDOL and the landmark 500th episode of THE SIMPSONS, FOX ranked No. 1 last week and dominated the next highest rated network by +16% among Adults 18-49, +53% among Adults 18-34 and +90% among Teens.  FOX won three of seven nights last week and delivered the top-rated show of the week with AMERICAN IDOL. In fact, last Thursday’s AMERICAN IDOL posted the show’s highest Live + 3 Day ratings percentage gain (+22%) in AMERICAN IDOL history.

Overall, FOX had 5 of the Top 20 programs among Adults 18-49, 10 of the Top 20 programs among Adults 18-34 and 9 of the Top 20 programs on television among Teens, excluding sports. Season to date, FOX is averaging a 3.3/9 in the core adult demographic and remains firmly in first place this midseason.

Key highlights for the week:

  • The final installment of AMERICAN IDOL’s Hollywood Week propelled FOX to a dominant win on Wednesday night across virtually all key demos.
    • AMERICAN IDOL (6.1/16) remained stable with its previous Wednesday delivery and was the highest rated program of the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens.
    • AMERICAN IDOL beat the No. 2 program of the night by +30% in the core adult demo and +55% in Total Viewers.
    • In Total Viewers, AMERICAN IDOL beat Monday’s episode of The Voice by +16% (18.9 vs. 16.3 Mil.)  AMERICAN IDOL also showed an advantage of +2% among Adults 18-49 (6.1 vs. 6.0).
    • Overall on Wednesday, FOX beat the next highest rated network by +110% in Adults 18-49 (6.1 vs. 2.9 for CBS) and +66% in Total Viewers (18.9 vs. 11.4 for CBS).
  • Thursday’s two-hour AMERICAN IDOL “Performance Challenge” in Vegas episode gave FOX another nightly victory among Adults 18-49, Total Viewers and virtually all key demographics.  In fact, FOX beat the No. 2 network for the night (CBS) by +55% among Adults 18-49 and +26% in Total Viewers.
    • AMERICAN IDOL delivered a 5.1/14 on Thursday night and was the highest rated program of the night among Adults 18-49 (tied with Big Bang Theory), Total Viewers and Teens.
    • In addition, AMERICAN IDOL beat the No. 2 program of the night (Big Bang Theory) by +7% in Total Viewers.
  • FOX claimed a victory on Sunday night among Adults 18-34 and Teens, led by THE SIMPSONS 500th episode (2.6/7), which was up +30% from the previous week in the core demographic.

Weekly Program Rankers

  • 5 of the Top 20 programs among Adults 18-49: AMERICAN IDOL-Wed (No. 1), AMERICAN IDOL-Thurs (No. 3), NEW GIRL (No. 14), FAMILY GUY (No. 18 tie) and GLEE (No. 18 tie).
  • 10 of the Top 20 programs among Adults 18-34: AMERICAN IDOL-Wed (No. 2), AMERICAN IDOL-Thurs (No. 5), NEW GIRL (No. 6), FAMILY GUY (No. 7), SIMPSONS (No. 8), AMERICAN DAD (No. 12 tie), GLEE (No. 12 tie), NAPOLEON DYNAMITE (No. 19), RAISING HOPE (No. 20 tie) and HOUSE (No. 20 tie).
  • 9 of the Top 20 programs among Teens: AMERICAN IDOL-Wed (No. 1), AMERICAN IDOL-Thurs (No. 3), GLEE (No. 4), FAMILY GUY (No. 5), NAPOLEON DYNAMITE (No. 7), SIMPSONS (No. 8), NEW GIRL (No. 9), AMERICAN DAD (No. 10) and RAISING HOPE (No. 19).
  • 2 of the Top 20 programs among Total Viewers: AMERICAN IDOL-Wed (No. 2) and AMERICAN IDOL-Thurs (No. 3).

Week of February 13 - 19, 2012 -- Nightly and Program Highlights

MONDAY

8:00-9:00     HOUSE: (Adults 18-49: 2.4/6, 7.2 Mil Total Viewers)

9:00-10:00   ALCATRAZ: (Adults 18-49: 1.9/5, 6.2 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 2.1/5, 6.7 Mil Total Viewers)

Monday’s HOUSE delivered a 2.4/6, followed by ALCATRAZ which posted a 1.9/5.


TUESDAY

8:00-9:01     GLEE: (Adults 18-49: 2.8/8, 7.0 Mil Total Viewers)

9:01-9:31     NEW GIRL: (Adults 18-49: 3.1/8, 6.5 Mil Total Viewers)

9:31-10:00   RAISING HOPE: (Adults 18-49: 2.1/5, 4.6 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 2.7/7, 6.3 Mil Total Viewers)
With television usage down -7% on Valentine’s Day versus the previous week, FOX ranked second among Adults 18-49 and ranked No. 1 among Adults 18-34 and Teens on Tuesday.

FOX delivered the top two highest rated programs of the night among Adults 18-34 and Teens with GLEE and NEW GIRL.                                                                                    At 8pm GLEE posted a 2.8/8 and was the highest rated program of the night in Teens. GLEE won its hour among Adults 18-34 and Teens.

NEW GIRL followed with a 3.1/8 and was the highest rated program of the night among Adults 18-34.  NEW GIRL won its 9pm half hour among Adults 18-34 and Teens.

At 9:30pm, RAISING HOPE posted a 2.1/5 and won the 9:30pm half hour among Adults 18-34 and Teens.

WEDNESDAY

8:00-10:00   AMERICAN IDOL: (Adults 18-49: 6.1/16, 18.9 Mil Total Viewers)

With a two-hour AMERICAN IDOL, FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens.  In fact, FOX outperformed its nearest competitor for the night by +110% in Adults 18-49 (6.1 vs. 2.9 for CBS) and +66% in Total Viewers (18.9 vs. 11.4 for CBS).

The third episode of Hollywood Week on AMERICAN IDOL posted a 6.1/16, same as the previous week.

AMERICAN IDOL was the highest rated program of the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens and outperformed the #2 programs of the night by +30% in Adults 18-49 (6.1 vs. 4.7 for Modern Family) and +55% in Total Viewers (18.9 vs. 12.2 Mil for Criminal Minds).

In Total Viewers, AMERICAN IDOL beat Monday’s episode of The Voice by +16% (18.9 vs. 16.3 Mil.)  AMERICAN IDOL also showed an advantage of +2% among Adults 18-49 (6.1 vs. 6.0).

AMERICAN IDOL grew in its last half hour vs. its first by +29% in Adults 18-49 (6.7 vs. 5.2) and +21% in Total Viewers (20.2 vs. 16.7 Mil.)

THURSDAY

8:00-10:00   AMERICAN IDOL: (Adults 18-49: 5.1/14, 16.7 Mil Total Viewers)

A two-hour AMERICAN IDOL “Performance Challenge” in Vegas episode gave FOX the nightly victory among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens.  In fact, FOX outperformed the #2 network for the night, CBS, by +55% in Adults 18-49 (5.1 vs. 3.3) and +26% in Total Viewers (16.7 vs. 13.3 Mil.)

AMERICAN IDOL delivered a 5.1/14 on Thursday night and was the highest rated program of the night among Adults 18-49 (tie with Big Bang Theory), Total Viewers and Teens. In addition, IDOL beat the No. 2 program of the night (Big Bang Theory) by +7% in Total Viewers (16.7 vs. 15.6 Mil.).

AMERICAN IDOL grew in its last half hour over its first by +13% in Adults 18-49 (5.2 vs. 4.6) and +11% in Total Viewers (16.9 vs. 15.2 Mil.)
FRIDAY

8:00-9:00        KITCHEN NIGHTMARES: (Adults 18-49: 1.3/4, 3.1 Mil Total Viewers)

9:00-10:00      FRINGE: (Adults 18-49: 1.1/3, 3.0 Mil Total Viewers)

8:00-10:00      FOX PRIME: (Adults 18-49: 1.2/4, 3.0 Mil Total Viewers)

On Friday, KITCHEN NIGHTMARES posted a 1.3/4 among Adults 18-49, while FRINGE followed with a 1.1/3.

FOX ranked third for the night among Adults 18-49 and second among Adults 18-34 (tie).

SATURDAY

8:20-10:31   NASCAR: BUD SHOOTOUT (S): (Adults 18-49: 2.1/7, 7.5 Mil Total Viewers)

FOX won Saturday night among Adults 18-49, Total Viewers and Adults 18-34 with the NASCAR RACE: BUD SHOOTOUT.

SUNDAY

7:00-7:30     BOB’S BURGERS (R): (A18?49: 0.6/2, 1.7 Mil Total Viewers)

7:30-8:00     THE CLEVELAND SHOW: (A18?49: 1.2/3, 2.6 Mil Total Viewers)

8:00-8:30     THE SIMPSONS: (A18?49: 2.6/7, 5.8 Mil Total Viewers)

8:30-9:00     NAPOLEON DYNAMITE: (A18?49: 2.0/5, 4.4 Mil Total Viewers)

9:00-9:30     FAMILY GUY: (A18?49: 2.8/7, 5.5 Mil Total Viewers)

9:30-10:00   AMERICAN DAD: (A18?49: 2.2/5, 4.4 Mil Total Viewers)

7:00-10:00   FOX PRIME: (A18?49: 1.9/5, 4.1 Mil Total Viewers)

FOX won Sunday night among Adults 18-34 and Teens.

At 8pm, THE SIMPSONS 500th episode posted a 2.6/7, up +30% from the previous week (2.0/5) and ranked No. 1 in its half hour among Adults 18-34 and Teens. NAPOLEON DYNAMITE (2.0/5) was up +11% from the previous week (2/12/12, 1.8/4).

FAMILY GUY at 9pm drew a 2.8/7, up +12% from the previous week (2.5/5) and won its half hour among Adults 18-49, Adults 18-34 and Teens. FAMILY GUY was the highest rated program of the night among Adults 18-34 and Teens. AMERICAN DAD closed out the night with a 2.2/5, up +22% vs. the previous week (1.8/4).

At 7pm an encore BOB'S BURGERS posted a 0.6/2 followed by an original THE CLEVELAND SHOW which drew a 1.2/3.

FEBRUARY 13 -19, 2012

TOTAL PRIMETIME

ADULTS 18-49           ADULTS 18-34           VIEWERS (Mil)

FOX    2.9/8                FOX    2.3/8                FOX    8.7

ABC    2.0/6                ABC    1.5/5                ABC    6.7

CBS    2.5/7                CBS    1.4/4                 CBS   10.9

NBC    1.9/5                NBC    1.4/5                NBC    5.6

 

 

 

 
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