ABC's 'Modern Family' Tops 'American Idol' by a Best-Ever 27% in Adults18-34, 'Happy Endings' Grows Week-to-Week

Categories: Network TV Press Releases

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February 23rd, 2012

via press notes:

Up against Fox with a 2-hour American Idol, ABC grew over the year-ago Wednesday or the 3rd week in a row in both Total Viewers (+3%) and Adults 18-49 (+4%).  In fact, ABC was once again the only broadcaster to post year-to-year gains on the evening in Adults 18-49.  The Net ranked #2 to Fox on Wednesday with Adults 18-34, Men 18-34 and Women 18-34.

  • ABC’s Modern Family outdelivered American Idol by a best-ever 27% in Adults 18-34 to stand as Wednesday’s #1 TV show overall.  The ABC comedy was also the night’s #1 show with Women 18-34 and key Men (M18-34/M18-49).

At 8pm against CBS’ Survivor: One World and Fox’s Idol, ABC’s The Middle dominated its NBC comedy competition (Whitney) by 3.4 million viewers and by 53% in Adults 18-49. In addition, the ABC comedy defeated Survivor by strong margins in Adults 18-34 (+23%), Men 18-34 (+30%) and Women 18-34 (+27%).

  • Surging year to year by 36% in Teens 12-17, The Middle scored its 2nd-highest-ever number opposite Idol.

Retaining 100% of its young adult lead-in at 8:30pm, ABC’s Suburgatory overshadowed its freshman comedy competition in the half-hour, holding huge advantages over NBC’s Are You There, Chelsea? in Total Viewers (+100%) and Adults 18-49 (+77% - best-ever).  For the 2nd straight week, the ABC freshman comedy outran the second half of Survivor by double digits across the 18-34 demographics: AD18-34 (+20%), M18-34 (+17%) and W18-34 (+35%).

  • Suburgatory greatly improved its time period for ABC over the year-ago Wednesday, lifting the slot by 1.1 million viewers and by 28% in Adults 18-49.

Wednesday’s #1 scripted TV show in Adults 18-49, ABC’s Modern Family more than doubled its lead-in at 9pm to dominate its closest scripted competition in the slot by 52% (CBS’ Criminal Minds).

  • Jumping over the same night last year by double digits in viewers (+13%) and young adults (+15%), ABC’s Modern Family tallied the series’ 2nd-strongest results to date opposite American Idol on both Nielsen measures.

During the 9:30pm half-hour, ABC’s Happy Endings continued to pace as the #1 scripted show in its slot with Adults 18-34, Women 18-34 and Men 18-34.

  • ABC’s Happy Ending built week to week in viewers (+5%) and young adults (+4%), while boosting the Net’s year-ago performance with Mr. Sunshine in the half-hour by 14% in Adults 18-49.
 
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