via press release:
Los Angeles, CA - February 24, 2012 - E! is covering this year's Academy Awards as never before, with a full day of broadcasting aimed at sharing every thrilling, fashion-filled moment of Hollywood's big day with fans throughout the world. With an on-camera team led by anchor and executive producer Ryan Seacrest and host Giuliana Rancic, E! will cover all the action and excitement of this year's Oscar day from start to finish. In addition to A-list celebrity interviews that will begin when that first glamorous foot steps out of a limo and onto the Red Carpet, the network will feature up-to-the-minute fashion analysis and a complete look at all the nominees of 2012. As if that is not enough, E! will also be the only place viewers can see Kermit the Frog performing alongside “’s” Darren Criss on Oscar night. Plus, this year E! Online introduces a livestream show hosted by Ross Mathews and Kristina Guerrero that airs in tandem with the network’s “Live From the Red Carpet” coverage, ensuring that E!'s digitally-inspired fans will not miss a single moment of Sunday's Red Carpet activity. And with updated “Live from the Red Carpet” apps and a brand new “ ” app, the network will ensure that fans everywhere will have the best possible access to this fascinating and star-filled celebration. And after all the shiny statuettes have been paired with their new owners, E! will provide entrée to all the invite-only after parties that viewers want most to see.
Here is the full rundown of coverage on-air, online and in the mobile space:
Red Carpet On-Air
Oscar coverage kicks off on Sunday, February 26 at 1:30pm ET/10:30am PT (live to both coasts) with Giuliana Rancic, Kelly Osbourne, George Kotsiopoulos, Ross Mathews and more. Although the show will be anchored live from the famed Roosevelt Hotel on Hollywood Boulevard, the site of the very first Academy Award show, many of the correspondents will be based at various locations around Hollywood to bring up-to-the-minute updates on everything happening in the hours leading up to the big night.
In addition to a special recap of all the nominees to help viewers prepare for the big event, predictions for the big wins of the night, and an insiders look at all the red carpet trends, the Countdown show will feature: three very special guest hosts including Selita Ebanks, Kristin Cavallari and Sarah Hyland; the only performance by Kermit the Frog that day as he performs “Rainbow Connection” with “’s” Darren Criss in celebration of the Oscar-nominated song "Man or Muppet" from "The Muppet Movie"; celebrity hairstylist Ken Paves who will give viewers the latest on the sexy red carpet up-dos; a fashion show with looks inspired by the films “Midnight in Paris,” “My Week with Marilyn” and “The Girl with the Dragon Tattoo” that will show viewers how to integrate each of those looks into their everyday style; and a number of feathered, furry and scaly animals that helped make movie magic last year, including the ‘ ’ monkey from “The Hangover Part II.”
Then host and executive producer Ryan Seacrest goes live from the red carpet with today’s most respected and admired Hollywood stars while Giuliana holds court at The Roosevelt Hotel, and Kelly provides ongoing reports from E!’s Sky Box, located high above all the red carpet action.
For the first time ever, complimenting the network’s coverage, E! Online introduces “Livestream From the Red Carpet” airing from 5:15 -¬ 7:30pm ET/ 2:15 - 4:30pm PT (live to both coasts). This livestream show will also be available in the “Live From the Red Carpet” applications, making this the perfect “second screen” experience while watching E!’s coverage on-air. The show mixes feeds of E!’s many carpet cameras, the hottest Twitter trends of the night, results from polls posted on E!’s Facebook page, and live segments hosted by Ross Mathews and Kristina Guerrero to ensure continuous, comprehensive coverage throughout the night.
Immediately following the ceremony, “E!’s After Party: The 2012 Academy Awards®” airs from 11:30pm - 1:30am ET/ 8:30pm - 10:30pm PT (live to both coasts) and takes viewers inside the most glamorous and celebrity-filled parties. Ross Mathews, Ben Lyons and Tai Beauchamp will be reporting from E!’s location at the Roosevelt Hotel while Catt Sadler will be at the famous Governor’s Ball and Ashlan Gorse will provide reports from the world-renowned Vanity Fair Oscars Party. The hosts also give a comprehensive recap of the awards ceremony.
On Monday, February 27 at 10:00 PM ET/PT don’t miss the biggest highs and lows in fashion from the night with E!’s “: The 2012 Academy Awards.” For this show, the network’s most outrageous and outspoken style critics - Joan Rivers, Kelly Osbourne, Giuliana Rancic and George Kotsiopoulos - are joined by special guest Wendi McLendon-Covey from the hit film “Bridesmaids,” to give a hilarious review of all the fashion that sizzled and fizzled on Oscar night.
Red Carpet Online
Beyond the livestream show, E! Online will cover all things Oscar with a full range of photo galleries, breaking news blogs, expert winner picks, livetweeting and blogging from the carpet and the network’s now-popular Heat Gauge, the social media tool that allows people to see who is trending in the world of Twitter. During “Live from the Red Carpet,” fashionistas can play the Red Carpet Pose-Off game: a competition featuring the best in high-fashion dresses. In addition, they’ll get arrivals pictures, backstage peeks, reviews and all the highs and “whoas” from the big night. Also, follow @redcarpet on Twitter for real-time updates on arrivals and winners. It’s a can’t-miss Web experience!
Red Carpet Mobile
E!’s “Live From the Red Carpet” app is new and improved and will feature the exclusive “Even More From the Red Carpet” livestream this year, providing fans with a 360° immersive experience during the broadcast. In addition to the recent updates of the iPad, iPhone, and Windows Phone applications, E! has launched a completely redesigned Android mobile app as well as the network’s first-ever Android tablet app. These apps showcase top industry events like the 2012 Academy Awards, as well as the celebrity, fashion and entertainment news E! Entertainment Television and E! Online is renowned for. And just in time for this huge award show, E! has launched the new “ ” app for iPad, iPhone, and iPod that features exclusive clips and bonus footage, celebrity fashion hits and misses, interactive features with the “Fashion Police” team and polls that allows users to judge the stylings of the stars, just like being on the show.
E!'s Red Carpet coverage is produced by Ryan Seacrest Productions. Ryan Seacrest, Jay James, Gary Snegaroff and Eddie Delbridge serve as Executive Producers.