FUEL TV’S Fight Week Devastates Ratings Records

Categories: Network TV Press Releases

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February 24th, 2012

via press release:

LOS ANGELES, CA – FUEL TV’s Fight Week, from February 13 to February 19, delivered record ratings for the week, setting all-new highs in viewership across multiple time periods, according to figures released by Nielsen Media Research.

The network also experienced its most-watched day and most-watched program, as well, anchored by the inaugural UFC® Fight Night on FUEL TV with UFC on FUEL TV: Sanchez vs. Ellenberger on Wednesday, Feb. 15. In addition to airing more than five and a half hours live for the fight, the week consisted of numerous UFC programs, totaling more than 150 hours of fight action. FUEL TV’s Fight Week was the first around the six exclusive UFC events the network will air in 2012.

FUEL TV audience highlights:

  • Most-watched week in network history with Total Day average finishing up +260% on both Total Viewers and M18-49 vs. the same week last year;
  • Prime Time has its top week of all time finishing up +273% on Total Viewers and +400% among M18-49 vs. the same week last year;
  • Late Night has its best week ever, ending up +325% on Total Viewers and +400% among M18-49 compared to the same week last year;
  • UFC Fight Night on FUEL TV is the most-watched program in network history with 217,000 total viewers and 130,000 M18-49, +1347% and +2067%, respectively, vs. Feb. 2011;
  • The Live Fight led FUEL TV to a ninth-place finish among all ad-supported cable networks during Wednesday Prime Time (8pm – 11pm) on Live+SD M18-49 rating

"We were hopeful we’d have strong ratings for our first UFC fight,” said George Greenberg, Executive Vice President and General Manager, FUEL TV. "In addition to Fight Night, we created a special Fight Week theme, with extra UFC shows each day. The results delivered a ratings boost well beyond what was expected given the free FUEL TV preview. The preview raised our distribution about 24 percent, but the audience increases we saw completely blow that away. This proves to me that FUEL TV can play with the big boys.”

In 2012, FUEL TV telecasts more than 2,000 hours of UFC programming, with more than 100 hours of live fights, weigh-ins, preliminary bouts, and pre- and post-fight shows. In the New Year, FUEL TV offers more UFC programming than any network has ever offered.



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