Season to Date, 'Good Morning America' is Posting its Smallest Total Viewer Margin with NBC’S 'Today' in 16 Years

Categories: Press Releases

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February 24th, 2012

via press release:

ABC News’ “Good Morning America” attracted 5.001 million Total Viewers and 1.7/12/2.078 million Adults 25-54 for the week of February 13, 2012.  Growing week to week in both Total Viewers (+2%) and Adults 25-54 (+3%), “GMA” turned in its strongest news demo performance in nearly 10 months – since w/o 4/25/11.

On Monday (2/13/12), “GMA” delivered its strongest Adults 25-54 telecast (2.200 million) in 9 months – since 5/2/11.

“GMA” improved on its year-ago numbers by +6% in Total Viewers and by +16% in Adults 25-54, growing the most year to year versus its broadcast rivals (NBC’s “Today:” +3%/+3%; CBS’ “This Morning:” +2%/-5%).

“GMA” narrowed its margins with “Today” versus the prior week in Total Viewers (-19% - 606,000 vs. 747,000) and Adults 25-54 (-12% - 427,000 vs. 487,000)

In addition, “GMA” narrowed its year-to-year gaps with “Today” by -17% in Total Viewers (606,000 vs. 728,000) and by -33% in Adults 25-54 (427,000 vs. 642,000), cutting its year-ago news demo gap with the NBC program in 21 of 22 weeks this season.

Season to date, “GMA” narrowed its gaps in both Total Viewers (-34%) and Adults 25-54 (-39%) versus its year-ago season gaps.  In fact, “GMA” is posting its smallest Total Viewer (582,000) and Adults 25-54 (480,000) margins with “Today” in 16 years – since the 1995-96 Season.

“GMA” defeated the “CBS This Morning” by +81% in Total Viewers (5.001 million vs. 2.765 million) and by +82% in Adults 25-54 (2.078 million vs. 1.139 million).

Season to date “GMA” is the only morning program to grow in Total Viewers (+6%) and Adults 25-54 (+9%) versus its year-ago averages (NBC’s “Today:” flat/-6%, respectively; CBS’ “This Morning:” -10%/-12%, respectively). “GMA” is seeing its largest overall season audience in 4 years, since 2007-08.

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. James Goldston is senior executive producer and Tom Cibrowski is executive producer.

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 2/13/12, 2/6/12 & 2/14/11.  Most Current:  2011-2012 Season (9/19/11 – 2/19/12) and 2010-2011 Season (9/20/10 – 2/20/11).

 

 

 
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