'Grimm' Wins 9pm Hour in Adults 18-49

Categories: Network TV Press Releases

Written By

February 25th, 2012

via press notes:

  • At 8 p.m. ET, “Who Do You Think You Are?” (1.0/4 in 18-49, 5.0 million viewers overall) grew from its first half-hour to its second by 22 percent in 18-49 rating (to a 1.1 from a 0.9) and by 5 percent in total viewers (5.1 million vs. 4.9 million).
  • At 9 p.m. ET,Grimm (1.5/5 in 18-49, 4.8 million viewers overall) won the time period among ABC, CBS, NBC, Fox and CW in adults 18-49.  "Grimm" built on its 18-49 lead-in by 50 percent.  Note that on average this season, "Grimm" originals have been adding 58 percent to their next-day "live plus same day" 18-49 rating when Nielsen reports additional time-shifted viewing in "live plus seven day" ratings.
  • At 10 p.m. ET, "Dateline NBC" (1.3/4 in 18-49, 5.0 million viewers overall) reported week-to-week gains of 18 percent in adults 18-49 (to a 1.3 rating from a 1.1), 20 percent in adults 25-54 (1.8 vs. 1.5) and 14 percent in total viewers (5.004 million vs. 4.380 million).  "Dateline" ranked #2 in the hour among ABC, CBS and NBC in 18-49, 25-54 and total viewers.
 
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