“Academy Awards” Broadcast Draws its 2nd-Biggest Audience Since 2007

Categories: Academy Awards,Awards Shows,Network TV Press Releases

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February 27th, 2012

via press release:

Surging Year to Year by 1.4 Million Viewers and Topping 3 of its Last 4 Telecasts, ABC’s “Academy Awards” Broadcast Draws its 2nd-Biggest Audience Since 2007
ABC’s “Oscar” Sunday Programming Reaches an Estimated 76.0 Million Unique Television Viewers Across the United States

Audience for Network’s “Oscar” Multiplatform Experience Jumps 42%

Year to Year, Drawing 10.2 Million Visitors to “Oscar.com” and the “Oscar App”

 

 

The “84th Annual Academy Awards” (8:30-11:24 p.m.)

ABC’s broadcast of the “84th Annual Academy Awards” attracted an average audience of 39.3 million Total Viewers and posted an 11.7 rating among Adults 18-49, based on Nielsen’s “Fast National” ratings.  The 2012 “Oscars” stand as ABC’s most-watched telecast in 2 years – since 3/7/10.

 

  • Surging year to year by 1.4 million viewers (39.3 million vs. 37.9 million) and outdrawing 3 of its last 4 telecasts, the “Academy Awards” attracted its 2nd-largest audience since 2007 – since 2/25/07.  In addition, the “Oscar” telecast retained 100% of its year-ago Fast National Adult 18-49 rating (11.7 rating) and increased its delivery among Women 18-49 (14.1 rating vs. 13.9 rating).

 

  • With the “Oscar’s Red Carpet Live” pre-show, the “Academy Awards” telecast and “Jimmy Kimmel Live: After the Academy Awards,” ABC’s “Oscar” programming on Sunday reached an estimated 76.0 million unique television viewers across the U.S. – unduplicated Viewers 2+ watching 6-minutes or more during the broadcast.

  • Across TV and digital platforms, audiences consumed more than 8.5 billion minutes of ABC’s “Academy Awards”-themed programming on “Oscar” Sunday – cumulative number of minutes viewed across platforms of ABC’s “Oscar” programming on February 26, 2012.

 

Online: “Oscar.com” and “Oscar App”

  • “Oscar.com” and the “Oscar App” experienced tremendous year-over-year growth.  The number of visitors to “Oscar.com” since the nomination announcement (10.2 million) surged 42% over 2011, and the “Oscar App” was downloaded 370,000 times, an incredible 1154% jump over 2011.  On “Oscar” Sunday alone, 4 million people visited “Oscar.com” or used an “Oscar App.”

Source: The Nielsen Company (Live + Same Day, Fast National Program Ratings) – 2/27/12.  Online Source: Adobe SiteCatalyst

 
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