'The Celebrity Apprentice' Comes in Second to ABC's Oscar Coverage

Categories: Network TV Press Releases

Written By

February 27th, 2012

via press note:

 

From 9-11:08 p.m. ET, "The Celebrity Apprentice" (apprx. 1.8/4 in 18-49, 5.0 million viewers overall) currently ranks #2 in the time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and other key demos, behind ABC's coverage of the Academy Awards. From its first half-hour to its fourth, "Celebrity Apprentice" grew by 27 percent in 18-49 rating from its first half-hour to its fourth (to a 1.9 from a 1.5) and by 15 percent in total viewers (5.2 million vs. 4.5 million). "Celebrity Apprentice" built on NBC's results in the prior hour from 8-9 p.m. ET by 125 percent in 18-49 rating (1.8 vs. 0.8) and 96 percent in total viewers (5.0 million vs. 2.5 million).

 

For its second hour from 10-11 p.m. ET, "The Celebrity Apprentice" ranked #2 among ABC, CBS and NBC in every key ratings category -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- behind ABC's coverage of the Academy Awards.

 

From 8-9 p.m. ET, a rebroadcast "The Celebrity Apprentice" averaged a 0.8/2 in 18-49 and 2.5 million viewers overall.

 

From 7-8 p.m. ET, an encore telecast of "Dateline Classic" delivered a 1.1/3 in 18-49 and 5.0 million viewers overall.

 

 
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