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Live+7 DVR Ratings: 'Modern Family' Tops Absolute Ratings Gains; 'Pan Am' Tops % Gains in Week 21

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February 27th, 2012

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 79 such programs in the data for the week ending February 12.

During week twenty-one of the 2011-12 broadcast season (February 6, 2012 - February 12, 2012Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a colossal gain of 2.7 adults 18-49 ratings points. 

Pan Am topped the percentage adults 18-49 ratings increase from DVR viewing, adding a healthy 86% to its Live+Same Day adults 18-49 ratings.

Modern Family led the absolute average viewership gained from DVR viewing too, adding  5.1 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-02/08/2012 ABC 5.50 8.20 2.7 49%
2 Big Bang Theory, THE-02/09/2012 CBS 5.60 7.40 1.8 32%
3 GREY'S ANATOMY-02/09/2012 ABC 4.00 5.60 1.6 40%
4 OFFICE-02/09/2012 NBC 2.50 4.10 1.6 64%
5 New Girl-02/07/2012 FOX 3.50 5.00 1.5 43%
6 Once Upon A Time-02/12/2012 ABC 3.00 4.30 1.3 43%
7 REVENGE-02/08/2012 ABC 2.50 3.80 1.3 52%
8 Glee-02/07/2012 FOX 3.30 4.60 1.3 39%
9 Criminal Minds-02/08/2012 CBS 3.30 4.50 1.2 36%
10 NCIS-02/07/2012 CBS 4.20 5.40 1.2 29%
11 Two and a Half Men-02/06/2012 CBS 4.30 5.50 1.2 28%
12 ALCATRAZ-02/06/2012 FOX 2.30 3.50 1.2 52%
13 Family Guy-02/12/2012 FOX 2.50 3.70 1.2 48%
14 SMASH-02/06/2012 NBC 3.80 5.00 1.2 32%
15 Private Practice-02/09/2012 ABC 2.20 3.40 1.2 55%
16 Person Of Interest-02/09/2012 CBS 3.30 4.40 1.1 33%
17 American Idol-THURSDAY-02/09/2012 FOX 5.80 6.90 1.1 19%
18 American Idol-WEDNESDAY-02/08/2012 FOX 6.10 7.20 1.1 18%
19 Grimm-02/10/2012 NBC 1.60 2.70 1.1 69%
20 Up All Night-02/09/2012 NBC 1.70 2.80 1.1 65%
21 Mentalist, THE-02/09/2012 CBS 3.00 4.10 1.1 37%
22 2 Broke Girls-02/06/2012 CBS 4.30 5.30 1.0 23%
23 CSI-02/08/2012 CBS 2.50 3.50 1.0 40%
24 Hawaii Five-0-02/06/2012 CBS 2.70 3.70 1.0 37%
25 HOUSE-02/06/2012 FOX 2.50 3.50 1.0 40%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Pan Am-02/12/2012 ABC 0.70 1.30 0.6 86%
2 Fringe-02/10/2012 FOX 1.10 1.90 0.8 73%
3 Grimm-02/10/2012 NBC 1.60 2.70 1.1 69%
4 Up All Night-02/09/2012 NBC 1.70 2.80 1.1 65%
5 OFFICE-02/09/2012 NBC 2.50 4.10 1.6 64%
6 PARENTHOOD-02/07/2012 NBC 1.60 2.50 0.9 56%
7 Desperate Housewives-02/12/2012 ABC 1.80 2.80 1.0 56%
8 Private Practice-02/09/2012 ABC 2.20 3.40 1.2 55%
9 ALCATRAZ-02/06/2012 FOX 2.30 3.50 1.2 52%
10 REVENGE-02/08/2012 ABC 2.50 3.80 1.3 52%
11 Gossip Girl-MON-02/06/2012 CW 0.60 0.90 0.3 50%
12 Hart Of Dixie-02/06/2012 CW 0.60 0.90 0.3 50%
13 Supernatural-02/10/2012 CW 0.80 1.20 0.4 50%
14 Modern Family-02/08/2012 ABC 5.50 8.20 2.7 49%
15 Family Guy-02/12/2012 FOX 2.50 3.70 1.2 48%
16 WHITNEY-02/08/2012 NBC 1.50 2.20 0.7 47%
17 Castle-02/06/2012 ABC 2.00 2.90 0.9 45%
18 30 ROCK-02/09/2012 NBC 1.60 2.30 0.7 44%
19 Once Upon A Time-02/12/2012 ABC 3.00 4.30 1.3 43%
20 90210-02/07/2012 CW 0.70 1.00 0.3 43%
21 New Girl-02/07/2012 FOX 3.50 5.00 1.5 43%
22 CSI-02/08/2012 CBS 2.50 3.50 1.0 40%
23 HOUSE-02/06/2012 FOX 2.50 3.50 1.0 40%
24 GREY'S ANATOMY-02/09/2012 ABC 4.00 5.60 1.6 40%
25 Law And Order:SVU-02/08/2012 NBC 2.00 2.80 0.8 40%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD Viewership Live+7 Post Airdate Absolute Viewership Increase From DVR Viewing Post Airdate % Viewership Increase from DVR Viewing
1 Modern Family-02/08 ABC 12920 18091          5,171 40%
2 Mentalist, THE-02/09 CBS 14678 18530          3,852 26%
3 NCIS-02/07 CBS 20976 24650          3,674 18%
4 Big Bang Theory, THE-02/09 CBS 16206 19621          3,415 21%
5 Criminal Minds-02/08 CBS 13316 16664          3,348 25%
6 GREY'S ANATOMY-02/09 ABC 10268 13613          3,345 33%
7 Person Of Interest-02/09 CBS 15138 18425          3,287 22%
8 Castle-02/06 ABC 8704 11851          3,147 36%
9 Hawaii Five-0-02/06 CBS 9969 13081          3,112 31%
10 SMASH-02/06 NBC 11442 14524          3,082 27%
11 CSI-02/08 CBS 10958 14021          3,063 28%
12 NCIS: LOS ANGELES-02/07 CBS 16266 19285          3,019 19%
13 Once Upon A Time-02/12 ABC 8648 11639          2,991 35%
14 REVENGE-02/08 ABC 7700 10538          2,838 37%
15 Unforgettable-02/07 CBS 11863 14629          2,766 23%
16 Glee-02/07 FOX 7811 10566          2,755 35%
17 Two and a Half Men-02/06 CBS 13000 15742          2,742 21%
18 OFFICE-02/09 NBC 5192 7842          2,650 51%
19 American Idol-THURSDAY-02/09 FOX 18132 20730          2,598 14%
20 ALCATRAZ-02/06 FOX 6911 9480          2,569 37%
21 Blue Bloods-02/10 CBS 11822 14337          2,515 21%
22 New Girl-02/07 FOX 6828 9334          2,506 37%
23 American Idol-WEDNESDAY-02/08 FOX 19325 21734          2,409 12%
24 Grimm-02/10 NBC 5299 7693          2,394 45%
25 Private Practice-02/09 ABC 6518 8875          2,357 36%

The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
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