Updated (2) TV Ratings Sunday: 'Academy Awards' Ratings Close To Last Year, 'Amazing Race,' 'Celebrity Apprentice' At Series Lows

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February 27th, 2012

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Due to the nature of live programming the ratings for ABC (7-8:30pm Oscars Red Carpet) are likely to be significantly adjusted in the final ratings.

The ratings below for The 84th Academy Awards are time zone adjusted and are unlikely to be adjusted substantially in the final ratings.

The time zone adjusted ratings for The 84th Academy Awards scored a 11.7 adults 18-49 rating which was even with last year's time zone adjusted rating of 11.7, but were down 1% vs. last year's final 11.8 adults 18-49 rating. The time zone adjusted viewership of 39.3 million was up 4% vs. last year's final 37.919 million viewers. Our polled readers (and I) expected a decline in viewership.

Earlier in the evening, the preliminary ratings for Oscar's Red Carpet were up and down vs. last year's prelminaries (they're rated as three separate shows):

  • Oscar Red Carpet - Live 1 (S): 4.8 adults 18-49 rating, up +9% from last year's fast nationals (4.4 rating on 2/27/11)
  • Oscar Red Carpet - Live 2 (S): 6.2 rating, up +5% from last year's fast nationals 5.9 rating.
  • Oscar Red Carpet - Live 3 (S): 8.1 rating, down -11% from last year's fast nationals 9.1 rating.

In non-statuette television, The Amazing Race's 2.1 adults 18-49 rating matched its series low, and was down 25% from its premiere's 2.8 rating last week. I have conflicting information on whether 60 Minutes was an original episode or not, regardless, its 1.3 adults 18-49 rating means I'm not the only one who may have been confused.

NBC's The Celebrity Apprentice scored a series low 1.8 adults 18-49 rating, tumbling 31% vs. a 2.6 rating for last week's premiere.

Broadcast primetime ratings for Sunday, February 26, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00PM ABC Oscar's Red Carpet Live 4.8 14 19.024
CBS 60 Minutes Presents -R? 1.3 4 7.303
NBC Dateline NBC -R 1.1 3 4.981
Fox Bob's Burgers -R 0.8 2 2.043
7:30PM ABC Oscar's Red Carpet Live 6.2 16 23.353
FOX The Cleveland Show -R 1.0 3 2.511
8:00PM ABC Oscar's Red Carpet Live 8.1 20 30.126
CBS The Amazing Race 2.1 5 7.595
FOX The Simpsons -R 1.6 4 3.890
NBC The Celebrity Apprentice -R 0.8 2 2.547
8:30PM ABC 84th Academy Awards (8:30-11:24p) 11.7
FOX Napoleon Dynamite -R 1.6 4 3.583
9:00PM NBC Celebrity Apprentice (9-11p) 1.8 4 4.995
FOX Family Guy -R 1.6 3 3.508
CBS The Mentalist -R 0.9 2 4.872
9:30PM FOX American Dad -R 1.5 3 3.251
10:00PM CBS CSI: Miami -R 1.2 3 5.186

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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