Disney XD Delivers #2 Month Ever in Prime; Is Cable's Kid Growth Leader in Kids 6-11

Categories: Network TV Press Releases

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February 28th, 2012

via press release:

During February 2012, Disney XD posted its biggest February on record in Prime across all demographics, emerging as the networks #2 month of all time Total Viewers, Kids 2-11, Kids 6-14 and Tweens 9-14, and its #3 month ever in Kids 6-11.
Disney XD boasted double-digit percent increases year to year in target demos, standing as cables kid growth leader in Kids 6-11posting an unprecedented 38 straight months of year over year gains.
Disney XD more than doubled key competitor, Nicktoons, in Total Day in Kids 6-11, and held a double-digit percent advantage in both Prime and Total Day in remaining target measures.
An all new Kickin It on February 13 was the series most-watched original telecast in 6 months in Total Viewers and in nearly 7 months in Boys 6-14.


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