Written By Bill Gorman

February 28th, 2012

[Insert witty slow starting metaphor here] CNN's new morning show Starting Point, which launched on January 2, 2012, notched the lowest monthly average total viewership (P2+) in February* for any CNN morning show in the past decade. Well below the time period numbers for February, 2011. More coffee!

A small consolation? It only had the third worst viewership in the advertiser targeted adults 25-54 demo.

Here are the historical numbers from Nielsen for CNN's 7-9am morning shows.

		P 2+	P 25-54
Period	Program	(000s)	(000s)
01/30/12-02/24/12*	STARTING POINT	235	96
12/27/10-01/30/11	American Morning	241	98
11/29/10-12/26/10	American Morning	249	95
12/26/11-01/29/12	STARTING POINT	254	96
11/01/10-11/28/10	American Morning	265	94
06/27/11-07/31/11	American Morning	273	105
08/30/10-09/26/10	AMERICAN MORNING	278	112
09/26/11-10/30/11	AMERICAN MORNING	284	115
05/30/11-06/26/11	AMERICAN MORNING	288	129
10/31/11-11/27/11	AMERICAN MORNING	290	114
11/28/11-12/25/11	AMERICAN MORNING	299	114
07/26/10-08/29/10	AMERICAN MORNING	303	112
09/27/10-10/31/10	AMERICAN MORNING	307	120
08/29/11-09/25/11	AMERICAN MORNING	307	124
08/01/11-08/28/11	AMERICAN MORNING	311	128
01/31/11-02/27/11	AMERICAN MORNING	337	149
03/29/10-04/25/10	AMERICAN MORNING	339	129
03/28/11-04/24/11	AMERICAN MORNING	350	141
03/01/10-03/28/10	AMERICAN MORNING	353	127
06/28/10-07/25/10	AMERICAN MORNING	358	141
05/31/10-06/27/10	AMERICAN MORNING	363	146
02/01/10-02/28/10	AMERICAN MORNING	371	132
11/27/06-12/31/06	AMERICAN MORNING	371	151
11/29/04-12/26/04	AMERICAN MORNING	382	103
01/01/07-01/28/07	AMERICAN MORNING	382	165
04/26/10-05/30/10	AMERICAN MORNING	383	155
05/01/06-05/28/06	AMERICAN MORNING	386	161
03/31/08-04/27/08	AMERICAN MORNING	389	118
11/30/09-12/27/09	AMERICAN MORNING	393	139
10/29/07-11/25/07	AMERICAN MORNING	396	122
03/27/06-04/30/06	AMERICAN MORNING	396	159
11/26/07-12/30/07	AMERICAN MORNING	403	126
02/26/07-04/01/07	AMERICAN MORNING	403	154
10/26/09-11/29/09	AMERICAN MORNING	414	137
06/30/08-07/27/08	AMERICAN MORNING	414	144
02/27/06-03/26/06	AMERICAN MORNING	414	157
11/28/05-12/25/05	AMERICAN MORNING	416	128
01/30/06-02/26/06	AMERICAN MORNING	416	158
01/29/07-02/25/07	AMERICAN MORNING	416	168
05/27/02-06/30/02	AMERICAN MORNING	416	197
05/30/05-06/26/05	AMERICAN MORNING	417	156
05/29/06-06/25/06	AMERICAN MORNING	418	184
04/30/07-05/27/07	AMERICAN MORNING	421	159
12/28/09-01/31/10	AMERICAN MORNING	421	166
09/28/09-10/25/09	AMERICAN MORNING	422	155
05/28/07-07/01/07	AMERICAN MORNING	427	150
07/02/07-07/29/07	AMERICAN MORNING	428	137
10/01/07-10/28/07	AMERICAN MORNING	428	161
08/01/05-08/28/05	AMERICAN MORNING	429	148
07/01/02-07/28/02	AMERICAN MORNING	429	210
04/25/11-05/29/11	AMERICAN MORNING	430	174
01/31/05-02/27/05	AMERICAN MORNING	432	149
12/27/04-01/30/05	AMERICAN MORNING	433	151
04/29/02-05/26/02	AMERICAN MORNING	435	185
02/25/08-03/30/08	AMERICAN MORNING	437	155
05/31/04-06/27/04	AMERICAN MORNING	439	118
09/25/06-10/29/06	AMERICAN MORNING	439	195
04/25/05-05/29/05	AMERICAN MORNING	442	152
07/27/09-08/30/09	AMERICAN MORNING	442	158
09/27/04-10/31/04	AMERICAN MORNING	446	152
04/02/07-04/29/07	AMERICAN MORNING	447	181
06/30/03-07/27/03	AMERICAN MORNING	448	171
08/27/07-09/30/07	AMERICAN MORNING	449	167
09/29/03-10/26/03	AMERICAN MORNING	453	191
06/28/04-07/25/04	AMERICAN MORNING	456	145
10/27/03-11/30/03	AMERICAN MORNING	456	207
05/26/03-06/29/03	AMERICAN MORNING	457	183
12/29/03-01/25/04	AMERICAN MORNING	457	193
08/31/09-09/27/09	AMERICAN MORNING	459	166
04/28/08-05/25/08	AMERICAN MORNING	463	159
07/26/04-08/29/04	AMERICAN MORNING	465	143
07/29/02-08/25/02	AMERICAN MORNING	465	224
08/28/06-09/24/06	AMERICAN MORNING	466	194
07/28/08-08/31/08	AMERICAN MORNING	468	177
04/27/09-05/31/09	AMERICAN MORNING	469	154
12/01/03-12/28/03	AMERICAN MORNING	469	202
02/25/02-03/31/02	AMERICAN MORNING	470	226
04/26/04-05/30/04	AMERICAN MORNING	471	150
01/28/08-02/24/08	AMERICAN MORNING	471	172
01/26/04-02/29/04	AMERICAN MORNING	473	209
01/28/02-02/24/02	AMERICAN MORNING	473	212
12/31/07-01/27/08	AMERICAN MORNING	474	160
06/27/05-07/31/05	AMERICAN MORNING	474	167
10/30/06-11/26/06	AMERICAN MORNING	478	204
08/26/02-09/29/02	AMERICAN MORNING	479	220
05/26/08-06/29/08	AMERICAN MORNING	481	172
07/30/07-08/26/07	AMERICAN MORNING	481	182
06/26/06-07/30/06	AMERICAN MORNING	484	200
12/26/05-01/29/06	AMERICAN MORNING	488	184
04/01/02-04/28/02	AMERICAN MORNING	488	201
10/31/05-11/27/05	AMERICAN MORNING	496	151
11/25/02-12/29/02	AMERICAN MORNING	497	214
12/30/02-01/26/03	AMERICAN MORNING	505	222
09/01/03-09/28/03	AMERICAN MORNING	506	198
07/28/03-08/31/03	AMERICAN MORNING	508	184
06/01/09-06/28/09	AMERICAN MORNING	510	169
12/01/08-12/28/08	AMERICAN MORNING	512	200
02/28/11-03/27/11	AMERICAN MORNING	516	236
02/23/09-03/29/09	AMERICAN MORNING	518	178
08/30/04-09/26/04	AMERICAN MORNING	518	187
04/28/03-05/25/03	AMERICAN MORNING	525	219
03/28/05-04/24/05	AMERICAN MORNING	526	182
03/29/04-04/25/04	AMERICAN MORNING	528	204
03/01/04-03/28/04	AMERICAN MORNING	538	198
03/30/09-04/26/09	AMERICAN MORNING	549	178
02/28/05-03/27/05	AMERICAN MORNING	551	174
06/29/09-07/26/09	AMERICAN MORNING	554	189
07/31/06-08/27/06	AMERICAN MORNING	555	219
01/26/09-02/22/09	AMERICAN MORNING	558	200
12/31/01-01/27/02	AMERICAN MORNING	559	253
09/26/05-10/30/05	AMERICAN MORNING	560	178
01/27/03-02/23/03	AMERICAN MORNING	573	271
11/01/04-11/28/04	AMERICAN MORNING	606	222
10/28/02-11/24/02	AMERICAN MORNING	620	272
12/29/08-01/25/09	AMERICAN MORNING	624	238
09/01/08-09/28/08	AMERICAN MORNING	632	232
09/30/02-10/27/02	AMERICAN MORNING	638	280
09/29/08-10/26/08	AMERICAN MORNING	695	272
10/27/08-11/30/08	AMERICAN MORNING	757	318
08/29/05-09/25/05	AMERICAN MORNING	1100	470
02/24/03-03/30/03	AMERICAN MORNING	1257	668
03/31/03-04/27/03	AMERICAN MORNING	1608	816