'Starting Point' Scores CNN's Lowest Morning Show Monthly Viewership In A Decade

Categories: Cable News Ratings

Written By

February 28th, 2012

[Insert witty slow starting metaphor here] CNN's new morning show Starting Point, which launched on January 2, 2012, notched the lowest monthly average total viewership (P2+) in February* for any CNN morning show in the past decade. Well below the time period numbers for February, 2011. More coffee!

A small consolation? It only had the third worst viewership in the advertiser targeted adults 25-54 demo.

Here are the historical numbers from Nielsen for CNN's 7-9am morning shows.

P 2+ P 25-54
Period Program (000s) (000s)
01/30/12-02/24/12* STARTING POINT 235 96
12/27/10-01/30/11 American Morning 241 98
11/29/10-12/26/10 American Morning 249 95
12/26/11-01/29/12 STARTING POINT 254 96
11/01/10-11/28/10 American Morning 265 94
06/27/11-07/31/11 American Morning 273 105
08/30/10-09/26/10 American Morning 278 112
09/26/11-10/30/11 AMERICAN MORNING 284 115
05/30/11-06/26/11 AMERICAN MORNING 288 129
10/31/11-11/27/11 AMERICAN MORNING 290 114
11/28/11-12/25/11 AMERICAN MORNING 299 114
07/26/10-08/29/10 AMERICAN MORNING 303 112
09/27/10-10/31/10 AMERICAN MORNING 307 120
08/29/11-09/25/11 AMERICAN MORNING 307 124
08/01/11-08/28/11 AMERICAN MORNING 311 128
01/31/11-02/27/11 AMERICAN MORNING 337 149
03/29/10-04/25/10 AMERICAN MORNING 339 129
03/28/11-04/24/11 AMERICAN MORNING 350 141
03/01/10-03/28/10 AMERICAN MORNING 353 127
06/28/10-07/25/10 AMERICAN MORNING 358 141
05/31/10-06/27/10 AMERICAN MORNING 363 146
02/01/10-02/28/10 AMERICAN MORNING 371 132
11/27/06-12/31/06 AMERICAN MORNING 371 151
11/29/04-12/26/04 AMERICAN MORNING 382 103
01/01/07-01/28/07 AMERICAN MORNING 382 165
04/26/10-05/30/10 AMERICAN MORNING 383 155
05/01/06-05/28/06 AMERICAN MORNING 386 161
03/31/08-04/27/08 AMERICAN MORNING 389 118
11/30/09-12/27/09 AMERICAN MORNING 393 139
10/29/07-11/25/07 AMERICAN MORNING 396 122
03/27/06-04/30/06 AMERICAN MORNING 396 159
11/26/07-12/30/07 AMERICAN MORNING 403 126
02/26/07-04/01/07 AMERICAN MORNING 403 154
10/26/09-11/29/09 AMERICAN MORNING 414 137
06/30/08-07/27/08 AMERICAN MORNING 414 144
02/27/06-03/26/06 AMERICAN MORNING 414 157
11/28/05-12/25/05 AMERICAN MORNING 416 128
01/30/06-02/26/06 AMERICAN MORNING 416 158
01/29/07-02/25/07 AMERICAN MORNING 416 168
05/27/02-06/30/02 AMERICAN MORNING 416 197
05/30/05-06/26/05 AMERICAN MORNING 417 156
05/29/06-06/25/06 AMERICAN MORNING 418 184
04/30/07-05/27/07 AMERICAN MORNING 421 159
12/28/09-01/31/10 AMERICAN MORNING 421 166
09/28/09-10/25/09 AMERICAN MORNING 422 155
05/28/07-07/01/07 AMERICAN MORNING 427 150
07/02/07-07/29/07 AMERICAN MORNING 428 137
10/01/07-10/28/07 AMERICAN MORNING 428 161
08/01/05-08/28/05 AMERICAN MORNING 429 148
07/01/02-07/28/02 AMERICAN MORNING 429 210
04/25/11-05/29/11 AMERICAN MORNING 430 174
01/31/05-02/27/05 AMERICAN MORNING 432 149
12/27/04-01/30/05 AMERICAN MORNING 433 151
04/29/02-05/26/02 AMERICAN MORNING 435 185
02/25/08-03/30/08 AMERICAN MORNING 437 155
05/31/04-06/27/04 AMERICAN MORNING 439 118
09/25/06-10/29/06 AMERICAN MORNING 439 195
04/25/05-05/29/05 AMERICAN MORNING 442 152
07/27/09-08/30/09 AMERICAN MORNING 442 158
09/27/04-10/31/04 AMERICAN MORNING 446 152
04/02/07-04/29/07 AMERICAN MORNING 447 181
06/30/03-07/27/03 AMERICAN MORNING 448 171
08/27/07-09/30/07 AMERICAN MORNING 449 167
09/29/03-10/26/03 AMERICAN MORNING 453 191
06/28/04-07/25/04 AMERICAN MORNING 456 145
10/27/03-11/30/03 AMERICAN MORNING 456 207
05/26/03-06/29/03 AMERICAN MORNING 457 183
12/29/03-01/25/04 AMERICAN MORNING 457 193
08/31/09-09/27/09 AMERICAN MORNING 459 166
04/28/08-05/25/08 AMERICAN MORNING 463 159
07/26/04-08/29/04 AMERICAN MORNING 465 143
07/29/02-08/25/02 AMERICAN MORNING 465 224
08/28/06-09/24/06 AMERICAN MORNING 466 194
07/28/08-08/31/08 AMERICAN MORNING 468 177
04/27/09-05/31/09 AMERICAN MORNING 469 154
12/01/03-12/28/03 AMERICAN MORNING 469 202
02/25/02-03/31/02 AMERICAN MORNING 470 226
04/26/04-05/30/04 AMERICAN MORNING 471 150
01/28/08-02/24/08 AMERICAN MORNING 471 172
01/26/04-02/29/04 AMERICAN MORNING 473 209
01/28/02-02/24/02 AMERICAN MORNING 473 212
12/31/07-01/27/08 AMERICAN MORNING 474 160
06/27/05-07/31/05 AMERICAN MORNING 474 167
10/30/06-11/26/06 AMERICAN MORNING 478 204
08/26/02-09/29/02 AMERICAN MORNING 479 220
05/26/08-06/29/08 AMERICAN MORNING 481 172
07/30/07-08/26/07 AMERICAN MORNING 481 182
06/26/06-07/30/06 AMERICAN MORNING 484 200
12/26/05-01/29/06 AMERICAN MORNING 488 184
04/01/02-04/28/02 AMERICAN MORNING 488 201
10/31/05-11/27/05 AMERICAN MORNING 496 151
11/25/02-12/29/02 AMERICAN MORNING 497 214
12/30/02-01/26/03 AMERICAN MORNING 505 222
09/01/03-09/28/03 AMERICAN MORNING 506 198
07/28/03-08/31/03 AMERICAN MORNING 508 184
06/01/09-06/28/09 AMERICAN MORNING 510 169
12/01/08-12/28/08 AMERICAN MORNING 512 200
02/28/11-03/27/11 AMERICAN MORNING 516 236
02/23/09-03/29/09 AMERICAN MORNING 518 178
08/30/04-09/26/04 AMERICAN MORNING 518 187
04/28/03-05/25/03 AMERICAN MORNING 525 219
03/28/05-04/24/05 AMERICAN MORNING 526 182
03/29/04-04/25/04 AMERICAN MORNING 528 204
03/01/04-03/28/04 AMERICAN MORNING 538 198
03/30/09-04/26/09 AMERICAN MORNING 549 178
02/28/05-03/27/05 AMERICAN MORNING 551 174
06/29/09-07/26/09 AMERICAN MORNING 554 189
07/31/06-08/27/06 AMERICAN MORNING 555 219
01/26/09-02/22/09 AMERICAN MORNING 558 200
12/31/01-01/27/02 AMERICAN MORNING 559 253
09/26/05-10/30/05 AMERICAN MORNING 560 178
01/27/03-02/23/03 AMERICAN MORNING 573 271
11/01/04-11/28/04 AMERICAN MORNING 606 222
10/28/02-11/24/02 AMERICAN MORNING 620 272
12/29/08-01/25/09 AMERICAN MORNING 624 238
09/01/08-09/28/08 AMERICAN MORNING 632 232
09/30/02-10/27/02 AMERICAN MORNING 638 280
09/29/08-10/26/08 AMERICAN MORNING 695 272
10/27/08-11/30/08 AMERICAN MORNING 757 318
08/29/05-09/25/05 AMERICAN MORNING 1100 470
02/24/03-03/30/03 AMERICAN MORNING 1257 668
03/31/03-04/27/03 AMERICAN MORNING 1608 816

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NOTE: All ratings are live plus same day DVR viewing.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

 
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