'The Voice' Continues to Make Huge Gains for NBC, and Sets Network Record for Non-Olympic Programming

Categories: Network TV Press Releases

Written By

February 28th, 2012

via press note:

 

Monday Results:

  • From 8-10 p.m. ET, "The Voice" (5.4 rating, 13 share in adults 18-49, 14.8 million viewers overall) is #1 for its highly competitive two-hour time period in adults 18-49 and other key categories, despite special competition from Fox's coverage of the rain-delayed Daytona 500.  In adults 18-49, "The Voice" is currently leading the 8-10 p.m. block over #2 Fox by a 20 percent margin (5.4 vs. 4.5, pending updates) and has a 59 percent margin over CBS's comedy block (5.4 vs. 3.4).  From its first half-hour to its fourth, "The Voice" grew by 30 percent in 18-49 rating (to a 6.0 from a 4.6) and by 15 percent or 2.1 million persons in total viewers (15.7 million vs. 13.6 million).

 

  • "The Voice" continues to pace well ahead of its year-ago cycle, up 20 percent last night versus last season's fourth regular-slot telecast (with a 5.4 vs. a 4.5 on Tuesday, May 17, 2011).  In total viewers, the gain versus episode four last year was 48 percent (14.768 million vs. 10.005 million).  Versus NBC's averages in the time period this season prior to "The  Voice," last night's telecast is up 200 percent in 18-49 rating (with a 5.4 vs. a 1.8) and up 164 percent in total viewers (14.768 million vs. 5.587 million). 

 

  • "The Voice" has now generated NBC's four highest non-Olympic 18-49 ratings in this slot in nearly four and a half years (since September 24, 2007).  And "The Voice" has delivered NBC's first four 18-49 wins over regular, original, in-season broadcast competition in this slot, excluding Olympics, since November 3, 2008.

 

  • At 10 p.m. ET, "Smash" (2.4/6, 6.9 million viewers overall) is up 4% versus last week in 18-49 rating (to a 2.4 from a 2.3), despite special competition in the hour this week from Fox's Daytona 500 coverage.  In total viewers, "Smash" is up week to week by 6% (6.856 million vs. 6.469 million). 

 

  • "Smash" is currently within a tenth of a rating point of CBS's "Hawaii Five-0" in the race for the hour's top non-sports telecast on ABC, CBS and NBC in adults 18-49 (after trailing "Hawaii Five-0" by 0.6 of a point last week) and is the top non-sports telecast on those networks in adults 18-34. "Smash" is currently #1 in the hour among ABC, CBS, NBC and Fox in women 18-49 (tie) and women 18-34 (pending updates).

 

  • Last night's "Smash" beat NBC's time-period average this season prior to "Smash" by 140 percent n 18-49 rating (with a 2.4 vs. a 1.0) and by 77 percent in total viewers (6.856 million vs. 3.864 million).  "Smash" has now delivered NBC's four highest in-season ratings in the time period since September 20, 2010.

 

In Late-Night Metered Markets Monday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.5/4. 

 

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.7/3; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.5/3.

 

  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

 

  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 with an encore in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters

 

For the Week:

  • Paced by the #1 series of the week, “The Voice,” NBC has delivered an average 1.8 rating, 5 share in adults 18-49 and 5.4 million viewers overall for the week of February 20-26.

 

  • NBC’s broad-based hit “The Voice” was the week’s top series program on ABC, CBS, NBC or Fox, ranking below only ABC’s Academy Awards coverage, in adults 18-49, adults 18-34, adults 25-54 (tied with CBS’s “Big Bang Theory”), all key adult-female demos and teens 12-17.  Among kids 2-11, “The Voice” was the #1 primetime telecast overall on those networks, ahead of the Academy Awards.

 

  • Primetime averages for the week of February 20-26 in adults 18-49 were ABC (3.2/9), Fox (2.4/6), CBS (2.3.6), NBC (1.8/5) and CW (0.5/2).  In overall total viewers the weekly averages were ABC (10.7 million), CBS (10.1 million), Fox (6.8 million), NBC (5.4 million) and CW (1.1 million).

 

  • Versus the same week last year, NBC is up 20 percent in 18-49 rating (with a 1.8 vs. a 1.5) while ABC, CBS and Fox were all flat or down.

 

For the February Sweep:

  • Through Sunday, Feb. 26, with 25 nights of the 28-night Nielsen February sweep period measured, “most current” averages in adults 18-49 are: NBC (a 3.8 rating), CBS (3.0), Fox (2.7), ABC (2.5) and CW (0.7).   In total viewers, the 25-night “most current” February sweep averages are CBS (12.2 million), NBC (10.7 million), ABC (7.9 million), Fox (7.6 million) and CW (1.7 million).

 

  • With this year’s boosts from the Super Bowl and “The Voice,” NBC is currently up versus the year-ago February sweep by 137 percent in 18-49 rating (to a 3.8 from a 1.6) and up 92 percent in total viewers (10.7 million vs. 5.6 million).  With three nights left to count in the period, NBC is #1 in all key demographics – adults, men and women 18-34, 18-49 and 25-54.

 

  • “The Voice” is the #1 series for the February sweep in adults, men and women 18-34; adults, men and women 18-49; adults and women 25-54; kids 2-11 and teens 12-17.
 
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