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TV Ratings Monday: 'Daytona 500' Burns CBS & 'The Voice', But 'Castle,' 'Smash' & 'The Bachelor' Rise

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February 28th, 2012


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Due to the nature of live programming the ratings for Fox (NASCAR Daytona 500) are likely to be significantly adjusted in the final ratings.

The rain-delayed and rescheduled Daytona 500 burned up the track and looks to have topped the ratings on Monday night (although just edging NBC in the prelims), but since the ratings below aren't time zone adjusted, and they cover only the Eastern/Central Time zone primetime portion of the race, we'll have to wait until the final ratings (likely later today) for the final tally.

Update: Final ratings are still pending, but Fox just put out a press release containing some numbers which I believe are the time zone adjusted ratings, but am awaiting confirmation.

NBC's The Voice dropped 10% to a 5.4 adults 18-49 rating, vs. last week's 6.0 rating.  Smash rose 4% to a 2.4 adults 18-49, vs. a 2.3 rating last week.

CBS's line up seemed to get hit hardest by the race as How I Met Your Mother fell 5% to a 3.6 adults 18-49 rating, vs. a 3.8 rating last week.  2 Broke Girls hit a series low 3.7 adults 18-49 rating, down 8% vs. a 4.0 rating last week. Two and a Half Men also fell to a series low, down 14% to a 3.6 adults 18-49 rating, vs. a 4.2 rating last week. Mike & Molly slumped 15% to a season low 2.9 adults 18-49 rating, vs. a 3.4 rating last week.  Hawaii Five-0 slid 14% to a 2.5 adults 18-49 rating, vs. a 2.9 rating last week.

The ladies seemed to ignore the race and turn out for ABC though. The Bachelor rose 4% to a 2.6 adults 18-49 rating, vs. a 2.5 rating last week. Castle was up 5% to a 2.2 adults 18-49 rating, vs. a 2.1 rating last week.

Gossip Girl matched its series low 0.5 adults 18-49 rating from last week. Hart Of Dixie was down a tenth to a 0.5 adults 18-49 rating, vs. a 0.6 rating last week.

Broadcast primetime  ratings for Monday, February 27, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10p) 5.4 13 14.768
FOX Daytona 500 (8-10p) 4.5 11 14.239
CBS How I Met Your Mother 3.6 10 9.134
ABC The Bachelor (8-10p) 2.6 6 7.983
CW Gossip Girl 0.5 1 1.165
tvbythenumbers.com
8:30PM CBS 2 Broke Girls 3.7 9 10.139
tvbythenumbers.com
9:00PM CBS Two and a Half Men 3.6 9 11.814
CW Hart Of Dixie 0.5 1 1.399
tvbythenumbers.com
9:30PM CBS Mike & Molly 2.9 7 10.096
tvbythenumbers.com
10:00PM CBS Hawaii Five-0 2.5 6 9.443
NBC Smash 2.4 6 6.856
ABC Castle 2.2 5 9.061

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via NBC press notes:

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.7/3; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 with an encore in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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