via press release:
VH1 PRIMETIME RATINGS SOAR 50% IN ADULT 18-49 DEMO IN FEBRUARY
February Milestone Marks VH1’s 9th Consecutive Month of Year-Over-Year Primetime Growth in Network’s Target Adult Demo
VH1 Continues to Rank as #1 Non-Sports Cable Network Among Women 18-49
On Monday Nights
NEW YORK, February 28, 2012 – VH1 continued its primetime ratings surge in February, averaging a .3 in the adult 18-49 demo – a +50% increase compared to last year. The network’s February performance marks VH1’s 9th consecutive month of year-over-year primetime ratings growth in its target adult 18-49 demo.
Total viewer primetime impressions (P 2+) throughout February 2012 on VH1 averaged 541,000 , up +31% from February 2011.
VH1 also continues to attract women in substantial numbers on Monday evenings. The network ranks as the #1 non-sports cable network among women 18-49 on Mondays in primetime for the quarter-to-date.
In addition, VH1 series and specials including “Mob Wives,” “T.I. & Tiny: The Family Hustle,” “Whitney Houston: Death Of A Diva” and “100 Greatest Women in Music” generated substantial social buzz, resulting in multiple trending topics on Twitter and significant upticks in Facebook page likes. For example, “th. ” generated 17 trending topics on Twitter a half hour before the season premiere started on February 20
Specific VH1 ratings highlights for February include:
- The February 20th season opener of “ ,” set in Miami, tied as the highest rated episode yet of the “ ” franchise, averaging a 1.7 in the key adult 18-49 demo. This season’s premiere was up +42% from the prior season opener of “ .” The 8PM* episode was seen by 2.5 million total viewers. When combined with its 9:30 PM* encore, the premiere episode attracted 3.7 million total viewers.
- “Mob Wives’” second season is averaging a 1.2 P18-49 (up +50% from season 1) and 1.9 million Total Viewers (up +46% from season 1) across seven premieres. The series drove VH1 to win the P18-49 Sunday 8pm time period across all of cable thus far in first quarter 2012.
- “T.I. and Tiny: The Family Hustle” is averaging a 1.6 P18-49 Live+SD rating and 2.5 million viewers across ten premieres, VH1’s highest rated new show in over two and a half years.
- “Love & Hip Hop 2” averaged a 1.8 P18-49 Live+SD rating (up +157% from season 1) and 2.8 million Total Viewers (up +164% from season 1) across its eleven premieres, VH1’s highest rated series in over three and a half years.