Disney XD Original Series "Lab Rats" is Network's #1 Launch Ever

Categories: Network TV Press Releases

Written By

February 29th, 2012


via press release:


Oh the heels of delivering its most-watched February on record, and its #2 month overall in Prime in Total Viewers, Kids 2-11 and Kids 6-14Disney XD’s newest original series, Lab Rats, launched as #1 series premiere in its history in Total ViewersKids 2-11, Kids 6-14, Boys 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14, and its #1 live-action series premiere of all time in Boys 6-11, posting the network’s best ratings ever in the time period across target kid demos. In fact, Lab Rats became Disney XD’s #1 original series telecast of all timein Total Viewers, Kids 6-14, Boys 6-14, Tweens 9-14 and Boys 9-14.

Providing a solid launch pad for Lab Rats, Kickin’ It hit a series high in Boys 9-14, was the series’ #2 telecast ever in Boys 6-14, and delivered 7 month highs in Total Viewers, Kids 2-11, Kids 6-14, Kids 6-11, Boys 6-11 and Tweens 9-14 – since 7/25/11. Moreover, the telecast propelled Disney XD to time period highs in the half-hour in Boys 6-14 and Boys 9-14, and to its second-best numbers ever in Boys 6-11.
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