Lots of interesting facts in the latest nielsenwire post, here are a few of my favorites:
The percent of DVR usage has grown fivefold from a mere 1.6 percent in 2006 to almost 8 percent in 2011
7 percent of people 18-49 watched [both] Castle and Hawaii Five-O on Mondays at 10 p.m.
Since 2006, video game console usage has increased almost 40 percent from 2.7 percent to 3.9 percent of total TV time.
Since 2006 the percentage of time we watch live TV in the home has fallen from 89 percent to 85 percent. However, the amount of time each person spends viewing TV content (live or timeshifted) actually increased by 19 minutes year-over-year in the first four weeks of the 2011 season.
Among the three major devices connected to our TVs (video game consoles, DVRs and DVD players), DVRs account for the greatest percentage of Americans’ watching time.