via press release:
Mun2 Delivers Best February In Network Prime Time History, Up 10% Year-To-Year
Fastest-growing Hispanic Cable Network Amongst Total Hispanic Viewers and Hispanics 18-49, Both Up +31% Month-to-Month
LOS ANGELES – February 29, 2012 – mun2, the leading bicultural cable network, continued its record breaking deliveries among key demos, marking its best February prime time audience Monday - Sunday (7-11 p.m.), up +10% year-to-year in total viewers, according to Nielsen. The network’s February growth was fueled by the success of the reality series Operación Repo and the English-language subtitled blockbuster novela, La Reina del Sur (“Queen of the South”), which more than doubled its daypart in its premiere week. In addition, in February, mun2 was the fastest growing Hispanic cable network among Hispanics viewers and Hispanics 18-49, up +31% month-to-month in both demos.
Program Highlights for February 2012:
During its premiere week, La Reina del Sur delivered 128,000 total viewers (up +146% vs. prior month) and 83,000 adults 18-49 (up +118%) in Monday - Thursday 10 p.m. time period. On February 23, Reina was the #1 show amongst YLAs (Young Latino Americans adults 18-34) in its time period for Hispanic cable networks, beating Galavision, Discovery en Español, Discovery Familia, Fox Deportes, ESPN Deportes, Tr3s, Music y Mas and Gol TV.
Operación Repo (Monday-Friday 7-8 p.m.) finished the month with 40,000 adults 18-49, up +18% vs. prior month during the same time period. The show also averaged 65,000 total viewers, up +8% vs. prior month.
Reventon con Yarel (Sunday 12 p.m.), the genre defining Regional Mexican music & lifestyle show anchoring the networks You’re On Weekendprogramming block, averaged 76,000 total viewers (up +36% vs. prior month) and 47,000 adults 18-49 (up +24% vs. prior month).
In Monday through Sunday prime, mun2 had an average of 91,000 total viewers, 53,000 adults 18-49 (up +13% year-to-year), of which almost 65% were composed of Young Latino Americans.
During mun2’s You’re On Weekends (Saturday/Sunday, noon-7 p.m.) programming block, mun2 delivered 67,000 total viewers, (up +22% month-to-month) and 37,000 adults 18-49, (up +28% month-to-month).
Source: Nielsen Media Research NPM (Live +SD) Feb’12 (1/30/12-2/26/12) vs. Jan’12 (12/26/11-1/29/12) and Feb’11 (1/31/11-2/27/11; Mon-Sun 7p-11p, Mon-Sun 8a-2a. Reina Del Sur Mon-Thur 10p-11p; Operacion Repo Mon-Fri 7p-8p, and Reventon Sun 12p-1p; NPM-H Thur 2/23/12 #1 among Hispanic Cable nets Thur 10p-11p (Gala, DSE, GOL, ESPD, FOXD, Tr3s,and DFAM). P2+, P18-49, and P18-34.