NBA Digital Delivers Record-Breaking NBA All-Star 2012

Categories: Network TV Press Releases

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February 29th, 2012

 

via press release:

NBA Digital Delivers Record-Breaking NBA All-Star 2012

NBA.com Sets Record with More Than 114 Million Video Streams and 209 Million Page Views

Sprite Slam Dunk Receives Record 5 Million Votes via NBA Mobile, NBA.com, and Twitter

NBA Mobile Web Sets Record for Video Streams
NBA Digital delivered a record-breaking performance during NBA All-Star 2012 (Feb. 24-27) with traffic to NBA.com, total votes for the Sprite Slam Dunk and video streams on NBA Mobile Web.

The new records included:
•NBA.com: NBA.com received a record of more than 114 million video streams and 209 million page views, an increase of more than 40 percent and nearly 30 percent respectively, from last year’s All-Star record.

•Sprite Slam Dunk: The Sprite Slam Dunk contest had a record of more than 5 million votes from fans via NBA Mobile, NBA.com, and Twitter during NBA All-Star Saturday Night presented by State Farm, an increase of more than 15 percent from 2011.

•NBA Fans on Social Media: The NBA All-Star Game generated a record of more than 2.5 million comments on Twitter and Facebook, up nearly 370 percent over last year.

•NBA Mobile Web: Overall, total NBA Mobile Web video streams set a record with an increase more than 305 percent during the 2012 All-Star Weekend compared to last year’s event.

Other NBA Digital highlights for All-Star weekend included:
•NBA Mobile: NBA GameTime, The League’s mobile application, delivered 1.35 million video streams during NBA All-Star.

•NBA TV: Following NBA All-Star Saturday Night, NBA TV experienced an 80 percent increase in total viewership during the 11 p.m.-1 a.m. ET timeframe compared to the same period last year (220,000 vs. 136,000). Overall, NBA TV provided fans with more than 95 hours of All-Star programming.

•NBA.com All-Star Scene Takeover: Throughout the 2012 All-Star weekend, All-Star Scene had 2.5 million video streams. The site’s All-Star Scene allowed fans to follow real-time social activity from their favorite NBA Players and insiders as well as NBA.com’s exclusive All-Star content.

NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADleague.com and WNBA.com.

Sources: NBA Internal Data, Omniture, Bluefin, Bango

 
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