NBA Digital Delivers Record-Breaking NBA All-Star 2012

Categories: Network TV Press Releases

Written By

February 29th, 2012


via press release:

NBA Digital Delivers Record-Breaking NBA All-Star 2012 Sets Record with More Than 114 Million Video Streams and 209 Million Page Views

Sprite Slam Dunk Receives Record 5 Million Votes via NBA Mobile,, and Twitter

NBA Mobile Web Sets Record for Video Streams
NBA Digital delivered a record-breaking performance during NBA All-Star 2012 (Feb. 24-27) with traffic to, total votes for the Sprite Slam Dunk and video streams on NBA Mobile Web.

The new records included:
• received a record of more than 114 million video streams and 209 million page views, an increase of more than 40 percent and nearly 30 percent respectively, from last year’s All-Star record.

•Sprite Slam Dunk: The Sprite Slam Dunk contest had a record of more than 5 million votes from fans via NBA Mobile,, and Twitter during NBA All-Star Saturday Night presented by State Farm, an increase of more than 15 percent from 2011.

•NBA Fans on Social Media: The NBA All-Star Game generated a record of more than 2.5 million comments on Twitter and Facebook, up nearly 370 percent over last year.

•NBA Mobile Web: Overall, total NBA Mobile Web video streams set a record with an increase more than 305 percent during the 2012 All-Star Weekend compared to last year’s event.

Other NBA Digital highlights for All-Star weekend included:
•NBA Mobile: NBA GameTime, the league’s mobile application, delivered 1.35 million video streams during NBA All-Star.

•NBA TV: Following NBA All-Star Saturday Night, NBA TV experienced an 80 percent increase in total viewership during the 11 p.m.-1 a.m. ET timeframe compared to the same period last year (220,000 vs. 136,000). Overall, NBA TV provided fans with more than 95 hours of All-Star programming.

• All-Star Scene Takeover: Throughout the 2012 All-Star weekend, All-Star Scene had 2.5 million video streams. The site’s All-Star Scene allowed fans to follow real-time social activity from their favorite NBA Players and insiders as well as’s exclusive All-Star content.

NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV,, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, and

Sources: NBA Internal Data, Omniture, Bluefin, Bango

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