ABC Improves Over Last Year’s Wednesday for the 4th Week in a Row

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press note

Based on Fast Affiliate Live + Same Day Ratings:


Opposite Fox’s 2-hour American Idol in prime, ABC improved over the year-ago Wednesday for the 4th week in a row, scoring double-digit gains in both Total Viewers (+19%) and Adults 18-49 (+26%).  In fact, ABC was the only major net to grow year to year on either Nielsen measure. The Network ran #2 to Fox on Wednesday with Adults 18-49, Adults 18-34 and key Women (W18-34/W18-49).  ABC’s Modern Family posted its most competitive finish ever against American Idol in Adults 18-49 (pacing within 1-tenth of a rating point of tying as the night’s top show), while outperforming Idol by 18% in Adults 18-34 to rank as Wednesday’s #1 TV show overall for the 3rd time in 4 weeks.  ABC’s Wednesday numbers jumped week to week by 19% in Total Viewers and by 21% in Adults 18-49.  In fact, the Net was up in each half-hour of the night over the week-ago Fast Affiliate ratings with viewers and young adults.


8pm, against CBS’ Survivor: One World and Fox’s Idol, ABC’s The Middle took full control its NBC comedy competition, outdrawing Whitney by 4.4 million viewers and by 73% in Adults 18-49. In addition, the ABC comedy continued to beat out Survivor by impressive margins with Adults 18-34 (+29%), Men 18-34 (+50%) and Women 18-34 (+29%).  Up week to week in Total Viewers (+13%) and Adults 18-49 (+18%), The Middle scored 5-week highs – since 1/11/12.  In addition, the show was up over its year-ago telecast in viewers (+8%) and young adults (+13%).


At 8:30pm, ABC’s Suburgatory towered over its freshman comedy competition in its slot, more than doubling the audience of NBC’s Are You There, Chelsea? (+106%) and for the 2nd week in a row leading by a best-ever 85% in Adults 18-49.  For the 3rd time in as many telecasts, the ABC freshman comedy outran the second half of Survivor by double digits across the 18-34 demos: AD18-34 (+21%), M18-34 (+30%) and W18-34 (+29%). Suburgatory generated big year-over-year gains for ABC, growing the slot by 1.5 million viewers and by 41% in Adults 18-49 over the year-ago Wednesday.  In addition, the freshman comedy increased over the prior week by 6% in viewers and by 4% in young adults.


The dominant #1 scripted show on Wednesday in Adults 18-49, ABC’s Modern Family doubled its lead-in at 9pm to outdeliver its closest scripted competition by 55% (CBS’ Criminal Minds). Modern Family’s results jumped over the same night last year by double digits in viewers (+16%) and young adults (+17%).


During the 9:30pm half-hour, ABC’s Happy Endings stood as the #1 scripted show in its slot with Adults 18-34 and Women 18-34.  Once again boosting its slot year to year, ABC’s Happy Endings was up a sharp 17% in Adults 18-49 above the year-ago performance of Mr. Sunshine in the half-hour. The ABC sophomore comedy surged week to week by 14% in viewers and by 17% in young adults, generating its biggest-ever audience against American Idol.


Finishing a strong #2 during the 10pm hour, ABC freshman drama Revenge dominated NBC’s veteran L&O: SVU in viewers (+37%) and Adults 18-49 (+50%). In addition, the Disney-owned drama continued to rank #1 in its hour with Adults 18-34 and key Women (W18-34/W18-49).  ABC’s Revenge marked a huge year-over-year improvement during Wednesday’s 10 o’clock hour, leaping by 48% in Total Viewers and by 41% in Adults 18-49 over first-run drama programming on the same night last year (Off the Map).:



blog comments powered by Disqus