Telefutura Delivers Double-Digit Audience Growth In February Sweep 2012 Over November 2011 Sweep
via press release:
TELEFUTURA DELIVERS DOUBLE-DIGIT AUDIENCE GROWTH IN FEBRUARY SWEEP 2012 OVER NOVEMBER 2011 SWEEP
TeleFutura No. 2 Spanish-Language Station in Primetime, Beating Telemundo, Among Total Viewers 2+, Adults 18-49 and Adults 18-34 in Los Angeles, Houston, Dallas, Phoenix and Sacramento
NEW YORK, NY – MARCH 1, 2012 – TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, announced today it is set to end the February 2012 sweep period with strong audience growth among all key demographics, including with Total Viewers 2+ (+47%), Adults 18-49 (+48%) and Adults 18-34 (+69%) over November 2011 sweep.
With an average audience of 711,000 Total Viewers 2+, 414,000 Adults 18-49 and 232,000 Adults 18-34 in primetime, TeleFutura delivers the youngest viewers (35 years old), followed by Univision, in comparison to all the broadcast networks, regardless of language.
TeleFutura is also set to end the February 2012 sweep as the No. 2 Spanish-language network, beating Telemundo, in weekday early morning, daytime and weekend daytime among Adults 18-49 and Adults 18-34.
TeleFutura’s weekday 5 p.m. comedy sitcom “El Chavo” is attracting an average audience of 638,000 Total Viewers 2+, 355,000 Adults 18-49 and 232,000 Adults 18-34. The sitcom has helped TeleFutura grow the time period by impressive margins in comparison to the November 2011 sweep and over last year’s February sweep among all key demographics:
- Versus the November 2011 sweep, “El Chavo” delivered: +170% more Total Viewers 2+, +163% more Adults 18-49 and +155% more Adults 18-34.
- Versus the February 2011 sweep, “El Chavo” delivered: +168% more Total Viewers 2+, +148% more Adults 18-49 and +167% more Adults 18-34.
The network’s weeknight late night talk show “Noche de Perros” (“Guys Night Out”) at 11 p.m. is up by double-digit margins over its November 2011 sweep performance among Total Viewers 2+ (+13%), Adults 18-49 (+23%) and Adults 18-34 (+17%).
Locally, TeleFutura ranks as the No. 2 Spanish-language station in primetime, beating Telemundo, among Total Viewers 2+ in Los Angeles, Houston, Dallas, Phoenix and Sacramento; among Adults 18-49 in Los Angeles, Houston, Dallas, San Francisco, Phoenix and Sacramento; and among Adults 18-34 in Los Angeles, Houston, Dallas, San Francisco, Phoenix and Sacramento.
Source: The Nielsen Company, NPM (02/02/2012-02/28/2012) vs. (10/27/2011-11/23/2011) and (02/03/2011-03/02/2011) Broadcast Prime(M-Sat 8p-11p, Su 7p-11p), Early Morning (M-F 6a-9a), Daytime (M-F 9a-4p) and Weekend Daytime (7a-7p). Non-prime dayparts based on (02/02/2012-02/26/2012). Live+SD. The Nielsen Company, NSI Ratings (2/2/12-2/29/12). Primetime is defined as ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7p-11p ET/PT (Mon-Sat 7p-10p/Sun 6p-10p CT) and FOX/CW Mon-Sat 8p-10p/Sun 7P-10p ET/PT(Mon-Sat 7p-9p/Sun 6p-9p CT) Live+SD.