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TV Ratings Wednesday: 'American Idol' Down Slightly, Leads Fox Win; 'Law & Order: SVU,' 'Chelsea,' 'Revenge' At Lows, 'Top Model' Premiere Crashes

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March 1st, 2012


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Fox easily won the night in the adults 18-49 ratings and total viewrship,  as American Idol slipped 4% to a 4.9 adults 18-49 rating, vs. a 5.1 rating last week. Recent final ratings adjustments are likely to narrow that gap by a tenth of a point. AI half hour ratings were 4.4, 5.0, 5.0, 5.3.

NBC's ratings woes continued as it lost badly to Univision among adults 18-49 was more than doubled by CBS and ABC and quadrupled by Fox.

CBS's Survivor: One World rose a tenth of a point vs. last week to a 2.9 adults 18-49 rating.  Criminal Minds had a 3.1 adults 18-49 rating matching last week's season low. CSI dipped 10% to a 2.6 adults 18-49 rating, vs. a 2.9 rating last week.

The Middle had a 2.6 adults 18-49 rating, up 18% vs. a season low 2.2 rating last week. Suburgatory drew a 2.4 adults 18-49 rating, up 4% vs. a season low 2.3 rating last week.  Modern Family's 4.8 adults 18-49 rating was even with last week . Happy Endings 2.8 adults 18-49 rating, up 17% vs. a 2.4 rating last week.  After taking last week off, Revenge returned with a regular episode season low matching 2.4 adults 18-49 rating the same as its last original two weeks ago.

On NBC, Whitney's 1.5 adults 18-49 rating  was even vs. last week. Are You There Chelsea? stayed at a series low 1.3 adults 18-49 rating the same as last week. Rock Center was up a tenth to a 0.7 adults 18-49 rating, vs. a series low 0.6 rating last week.  Law & Order: SVU remained at its series low 1.6 adults 18-49 rating also the same as last week.

CW's One Tree Hill notched a 0.7 adults 18-49 rating, down a tenth vs. a 0.8 rating last week. The premiere of the next cycle of America's Next Top Model mirrored the CW's season's ratings woes as it drew a 0.6 adults 18-49 rating, plunging 45% vs. a 1.1 rating in its spring 2011 premiere. My info on CW series history is thin, but that looks like a series low for ANTM.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, February 29, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX American Idol (8-10p) 4.9 13 17.03
CBS Survivor: One World 2.9 8 10.56
ABC The Middle 2.6 8 8.49
NBC Whitney 1.5 4 4.13
CW One Tree Hill 0.7 2 1.56
tvbythenumbers.com
8:30PM ABC Suburgatory 2.4 6 7.19
NBC Are You There, Chelsea? 1.3 4 3.54
tvbythenumbers.com
9:00PM ABC Modern Family 4.8 12 11.68
CBS Criminal Minds 3.1 8 12.50
NBC Rock Center 0.7 2 2.89
CW America's Next Top Model (premiere) 0.6 1 1.29
tvbythenumbers.com
9:30PM ABC Happy Endings 2.8 7 6.18
tvbythenumbers.com
10:00PM CBS CSI 2.6 7 11.22
ABC Revenge 2.4 6 7.42
NBC Law & Order: SVU 1.6 4 5.38

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via NBC press note:

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.6/7; and ABC's combo of "Nightline," 3.6/9; and "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.7/3; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.7/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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