Univision Set to Finish February Sweeps as #1 Network on Friday Nights Among Adults 18-34

Categories: Network TV Press Releases

Written By

March 1st, 2012

 

via press release:

 

UNIVISION SET TO FINISH FEBRUARY SWEEPS AS NO. 1 NETWORK ON FRIDAY NIGHTS AMONG ADULTS 18-34

Univision stations in Los Angeles, Miami, Houston and Sacramento are No. 1 during primetime, regardless of language, among Adults 18-34

MIAMI, FL – FEBRUARY 29, 2012 – The Univision Network announced today that it will close the competitive February sweep period as one of the top five broadcast networks among Adults 18-49 and Adults 18-34, as well as Total Viewers 2+ in primetime. With one day to go in the February sweep, Univision is also set to stand as the No. 1 network on Friday nights among Adults 18-34, beating its closest competitor ABC by more than a 40% advantage.
 

With an average audience of 3.6 million Total Viewers 2+, 1.8 million Adults 18-49 and 1.0 million Adults 18-34 in primetime, Univision has out-performed at least one or more of the English-language networks (ABC, CBS, NBC or FOX) on virtually every night (25 out of 27 nights) during the February 2012 sweep among Adults 18-34, and on 1 out of every 2 nights among Adults 18-49.  Univision has also out-performed NBC on more than half the nights among Adults 18-34 and nearly half the nights among Adults 18-49 in primetime.

 

In addition, on Sunday nights with “Parodiando,” Univision grew its 8 to 10 p.m. time period average by significant margins during the February 2012 sweep versus 2011 across all key demographics, including Total Viewers 2+ (+61%), Adults 18-49 (+62%) and Adults 18-34 (+64%). Univision’s Sunday night entertainment magazine program, “Sal y Pimienta” (“Salt and Pepper”) also generated audience growth over its February 2011 sweep performance among Adults 18-34 (+7%), Adults 18-49 (+17%) and Total Viewers 2+ (+19%).
 

Overall from 7 to 11 p.m. on Sunday nights, Univision increased its audience over the February 2011 sweep period by 41% among Total Viewers 2+, +41% among Adults 18-49 and +45% among Adults 18-34.

 

With a median age of 36 years old, Univision delivers the youngest viewers during broadcast primetime versus the English-language broadcast networks: ABC (51 years old), CBS (56 years old), NBC (46 years old), FOX (47 years old) and the CW (38 years old).

 

NETWORK HIGHLIGHTS:

Through February 28, Univision’s primetime novelas, “Una Familia Con Suerte” (“A Fortunate Family”), “El Talisman” and “La Que No Podia Amar” (“The One That Couldn’t Love”) delivered more Adult 18-34 viewers than many of the regularly-scheduled programs on English-language broadcast television including:
“Una Familia Con Suerte”
“El Talisman”
“La Que No Podia Amar”
Among Adult 18-49 viewers:
“Una Familia Con Suerte” and “La Que No Podia Amar” is out-delivering:
“El Talisman” is out-performing:
Source: The Nielsen Company, NPM (02/02/2012-02/28/2012) vs. (02/03/2011-03/02/2011), Live+SD, Broadcast Prime M-Sat 8p-11p, Su 7p-11p.  02/28/2012 based on NPM Fast Affiliate Ratings. Univision novelas versus English-language broadcast programs based on Most Current data.
 
LOCAL MARKET HIGHLIGHTS:
 
During the February 2012 sweep period, Univision local stations were No. 1 in primetime in following markets:
  • Among Total Viewers 2+ in Miami
  • Among Adults 18-49 in Los Angeles, Miami and Houston
  • Among Adults 18-34 in Los Angeles, Miami, Houston and Sacramento
  • Among Adults 25-54 in Miami and Houston
 
During the February 2012 sweep period, WXTV Univision 41 in New York and KMEX Univision 34 in Los Angeles led all other stations in the country as the No. 1 and No. 2 most watched early evening local newscasts among Adults 18-49, regardless of language.
KMEX Univision 34 in Los Angeles also led all other stations in the country as the No. 1 most watched late local newscast among Adults 18-49, regardless of language.
In the top 10 markets, Univision local stations had four of the top ten most watched late local newscasts in the country among Adults 18-49, regardless of language. KMEX-LA ranks as No. 1, WXTV-NY ranks as No. 4, KXLN-HOU ranks as No. 5 and KUVN-DAL ranks as No. 9.
In the top 10 markets, Univision local stations had three of the Top Ten most watched late local newscasts in the country among Adults 25-54, regardless of language. KMEX-LA ranks as No. 3, WXTV-NY ranks as No. 5 and KXLN-HOU ranks as No. 9.
Univision local stations delivered the No. 1 6 p.m. (5 p.m. Central) early evening local news, regardless of language, in the following markets:
  • Among Adults 18-49 in Los Angeles, New York, Houston, Dallas, San Francisco, Phoenix and Sacramento.
  • Among Adults 25-54 in Los Angeles, New York (tie), Houston, Dallas (tie) and San Francisco.
 
Univision local stations delivered the No. 1 late local news, regardless of language, in the following markets:
  • Among Adults 18-49 in Los Angeles, New York (tie), Houston, Dallas, Phoenix and Sacramento.
  • Among Adults 25-54 in Los Angeles, Houston and Dallas.
Source: The Nielsen Company, NSI Ratings (2/2/12-2/28/12).  Early Local News is defined as newscasts with 6pm ET/PT start time; 5pm CT.  Late Local News is defined as newscasts with 10/11pm ET/PT start time; 9/10pm CT.  Primetime is defined as ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT (Mon-Sat 7P-10P/Sun 6P-10P CT) and FOX/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT(Mon-Sat 7P-9P/Sun 6P-9P CT (includes regular newscasts only).  Rankings based on average impressions.  Live+SD.
INTERACTIVE HIGHLIGHTS:
 
Univision.com’s online sites and mobile offerings generated over 558 million US/PR visits (+41% vs. 2010) with over 4.26 billion page impressions (+24% vs. 2010) in 2011.
Source: Univision.com U.S./Puerto Rico Traffic Analytics, MRC Accredited; Quattro Wireless, MIA, July Systems, Hola Doctor (2010 and 2011).
 
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