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TV Ratings Thursday: 'Awake' Premieres Sleepily; 'American Idol' Rises; '30 Rock,' 'Office,' 'Up All Night' Fall

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March 2nd, 2012


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The series premiere of NBC's Awake drew just a 1.9 adults 18-49 rating, and 6.247 million viewers. Our polled readers were a bit too optimistic. While that's far better than the 1.0 rating for the Thursday spring premiere of The Firm in that timeslot, it's just a tenth better than the premiere of Prime Suspect last Fall. As an indication of how woeful that timeslot has been for NBC this season, it was NBC's highest non-sports rating in that timeslot since 4/15/11.

Less competition from CBS & ABC didn't help NBC at all, as 30 Rock, its 1.4 adults 18-49 rating was down a tenth vs. a 1.5 rating last week. Parks & Recreation matched last week's series low 1.7 adults 18-49 rating. The Office drew a 2.5 adults 18-49 rating, down a tenth vs. a 2.6 rating last week. Up All Night dropped a tenth to a 1.6 adults 18-49 rating, vs. a 1.7 rating last week.

With the February sweeps period in the rear view mirror, and its PR competition with The Big Bang Theory on hold, American Idol's 2 hour show was up 18% to a 5.3 adults 18-49 rating, vs. last week's one hour show. Its total viewership of 18.3 million was a Thursday season high. Against ABC & mostly CBS broadcast repeats, Fox's ratings victory in adults 18-49 and total viewership was never in doubt. While up vs. last week, Idol's ratings are still far below last season. It was down 35% vs. the comparable episode last season (3/3/11) which drew an 8.2 adults 18-49 rating. Idol half hour ratings 4.5, 5.6, 5.4, 5.7.

Without its The Big Bang Theory lead-in, unsurprisingly the season finale of Rob dipped to a series low, its 2.6 adults 18-49 rating was down 12% vs. last week's series low 2.9 rating.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, March 1, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX American Idol (8-10p) 5.3 15 18.278
CBS The Big Bang Theory -R 3.2 10 11.108
NBC 30 Rock 1.4 4 3.773
ABC Wipeout -R 1.3 4 4.545
CW The Vampire Diaries -R 0.4 1 1.108
tvbythenumbers.com
8:30PM CBS Rob 2.6 7 8.996
NBC Parks & Recreation 1.7 5 3.778
tvbythenumbers.com
9:00PM NBC The Office 2.5 7 4.955
CBS Person Of Interest -R 1.8 5 9.477
ABC Grey's Anatomy -R 1.1 3 3.440
CW Supernatural -R 0.3 1 0.952
tvbythenumbers.com
9:30PM NBC Up All Night 1.6 4 3.478
tvbythenumbers.com
10:00PM NBC Awake (series premiere) 1.9 5 6.247
CBS The Mentalist -R 1.7 5 8.873
ABC Jimmy Kimmel Live (special) -R 1.0 3 3.038

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Via NBC press notes:

In Late-Night Metered Markets Thursday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.6/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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