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TV Ratings Friday: 'Grimm,' 'A Gifted Man' Finale Rise, 'Shark Tank' Slips, As ABC & CBS Tie

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March 3rd, 2012


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Undercover Boss rose a tenth of a point to a 2.0 adults 18-49 rating, vs. a 1.9 rating last week. The season (and certainly series) finale of A Gifted Man also rose a tenth to a 1.4 adults 18-49 rating, vs. a 1.3 rating last week.   Blue Bloods was even with last week at a 1.7 adults 18-49 rating.

ABC's Shark Tank slipped a tenth to a 1.7 adults 18-49 rating, vs. a 1.8 rating last week. Primetime What Would You Do? jumped three tenths of a point to a 1.7 adults 18-49 rating, vs. a 1.4 rating last week. At 10pm, 20/20 was up four tenths to a 1.6 adults 18-49 rating vs. a 1.2 rating last week.

CBS and ABC tied among the advertiser prized adults 18-49 ratings while CBS topped the press release friendly total viewership on the night.

NBC's Who Do You Think You Are? ratings shot up, increasing half a point to a 1.5 adults 18-49 rating, vs. a 1.0 rating last week. That was its highest rating since March, 2010. Grimm was up 13% to a 1.7 adults 18-49 rating, vs. a 1.5 rating last week. Dateline NBC was even with last week's 1.3 adults 18-49 rating.

Fox and the CW were in repeats.

Late-night data is below the primetime results.

Overnight broadcast primetime ratings for Friday, March 2, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS Undercover Boss 2.0 7 9.55
ABC Shark Tank 1.7 6 6.10
NBC Who Do You Think You Are? 1.5 5 7.60
FOX Kitchen Nightmares (8-10p)-R 1.1 3 2.77
CW Nikita -R 0.3 1 0.92
tvbythenumbers.com
9:00PM NBC Grimm 1.7 5 5.58
ABC Primetime What Would You Do? 1.7 5 5.86
CBS A Gifted Man 1.4 4 9.70
CW Supernatural -R 0.3 1 1.00
tvbythenumbers.com
10:00PM CBS Blue Bloods 1.7 5 11.40
ABC 20/20 1.6 5 5.66
NBC Dateline NBC 1.3 4 4.23

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via NBC press note:

In late-night metered-market households Friday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 3.6/8; and "Jimmy Kimmel Live," 1.6/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.6/3; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.1/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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