'

Live+7 DVR Ratings: 'Modern Family' Tops Absolute Ratings Gains; 'Fringe' Tops % Gains in Week 22

Categories: '

Written By

March 5th, 2012

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 80 such programs in the data for the week ending February 19.

During week twenty-two of the 2011-12 broadcast season (February 13, 2012 - February 19, 2012Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with another colossal gain of 2.7 adults 18-49 ratings points. 

Fringe topped the percentage adults 18-49 ratings increase from DVR viewing, adding a hefty 82% to its Live+Same Day adults 18-49 ratings.

Modern Family led the absolute average viewership gained from DVR viewing too, adding  5.46 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Modern Family-02/15 ABC 4.70 7.40 2.70 57.4%
2 Big Bang Theory, THE-02/16 CBS 5.10 6.70 1.60 31.4%
3 Glee-02/14 FOX 2.80 4.40 1.60 57.1%
4 GREY'S ANATOMY-02/16 ABC 3.20 4.70 1.50 46.9%
5 New Girl-02/14 FOX 3.10 4.60 1.50 48.4%
6 OFFICE-02/16 NBC 2.30 3.80 1.50 65.2%
7 Criminal Minds-02/15 CBS 3.10 4.50 1.40 45.2%
8 ALCATRAZ-02/13 FOX 1.90 3.30 1.40 73.7%
9 American Idol-THURSDAY-02/16 FOX 5.10 6.50 1.40 27.5%
10 Private Practice-02/16 ABC 2.60 3.80 1.20 46.2%
11 REVENGE-02/15 ABC 2.40 3.60 1.20 50.0%
12 CSI-02/15 CBS 2.60 3.80 1.20 46.2%
13 Person Of Interest-02/16 CBS 2.80 4.00 1.20 42.9%
14 Two and a Half Men-02/13 CBS 3.90 5.10 1.20 30.8%
15 Once Upon A Time-02/19 ABC 3.10 4.20 1.10 35.5%
16 How I Met Your Mother-02/13 CBS 3.40 4.50 1.10 32.4%
17 Mentalist, THE-02/16 CBS 2.70 3.80 1.10 40.7%
18 NCIS-02/14 CBS 3.90 5.00 1.10 28.2%
19 American Idol-WEDNESDAY-02/15 FOX 6.10 7.20 1.10 18.0%
20 Family Guy-02/19 FOX 2.80 3.90 1.10 39.3%
21 HOUSE-02/13 FOX 2.40 3.50 1.10 45.8%
22 Desperate Housewives-02/19 ABC 2.20 3.20 1.00 45.5%
23 2 Broke Girls-02/13 CBS 3.80 4.80 1.00 26.3%
24 Hawaii Five-0-02/13 CBS 2.70 3.70 1.00 37.0%
25 NCIS: LOS ANGELES-02/14 CBS 3.20 4.20 1.00 31.3%

-
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Fringe-02/17 FOX 1.10 2.00 0.90 81.8%
2 RINGER-02/14 CW 0.40 0.70 0.30 75.0%
3 ALCATRAZ-02/13 FOX 1.90 3.30 1.40 73.7%
4 OFFICE-02/16 NBC 2.30 3.80 1.50 65.2%
5 PARENTHOOD-02/14 NBC 1.60 2.60 1.00 62.5%
6 Up All Night-02/16 NBC 1.50 2.40 0.90 60.0%
7 Gossip Girl-MON-02/13 CW 0.50 0.80 0.30 60.0%
8 FIRM-02/18 NBC 0.50 0.80 0.30 60.0%
9 Pan Am-02/19 ABC 1.20 1.90 0.70 58.3%
10 Modern Family-02/15 ABC 4.70 7.40 2.70 57.4%
11 Glee-02/14 FOX 2.80 4.40 1.60 57.1%
12 REVENGE-02/15 ABC 2.40 3.60 1.20 50.0%
13 Body Of Proof-02/14 ABC 1.20 1.80 0.60 50.0%
14 Supernatural-02/17 CW 0.80 1.20 0.40 50.0%
15 Hart Of Dixie-02/13 CW 0.60 0.90 0.30 50.0%
16 New Girl-02/14 FOX 3.10 4.60 1.50 48.4%
17 Law And Order:SVU-02/15 NBC 1.70 2.50 0.80 47.1%
18 GREY'S ANATOMY-02/16 ABC 3.20 4.70 1.50 46.9%
19 Private Practice-02/16 ABC 2.60 3.80 1.20 46.2%
20 CSI-02/15 CBS 2.60 3.80 1.20 46.2%
21 HOUSE-02/13 FOX 2.40 3.50 1.10 45.8%
22 Desperate Housewives-02/19 ABC 2.20 3.20 1.00 45.5%
23 Criminal Minds-02/15 CBS 3.10 4.50 1.40 45.2%
24 Castle-02/13 ABC 2.00 2.90 0.90 45.0%
25 Person Of Interest-02/16 CBS 2.80 4.00 1.20 42.9%

-
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Viewers L+SD (Rating) ViewersL+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 MODERN FAMILY-02/15 ABC 11250 16710 5460 48.5%
2 Mentalist, THE-02/16 CBS 13561 17229 3668 27.0%
3 Person Of Interest-02/16 CBS 13163 16716 3553 27.0%
4 NCIS-02/14 CBS 19586 22968 3382 17.3%
5 Big Bang Theory, THE-02/16 CBS 15646 18998 3352 21.4%
6 Criminal Minds-02/15 CBS 12195 15526 3331 27.3%
7 Castle-02/13 ABC 8858 12172 3314 37.4%
8 GREY'S ANATOMY-02/16 ABC 8307 11554 3247 39.1%
9 Glee-02/14 FOX 6990 10216 3226 46.2%
10 American Idol-THURSDAY-02/16 FOX 16713 19898 3185 19.1%
11 CSI-02/15 CBS 11087 14201 3114 28.1%
12 Hawaii Five-0-02/13 CBS 9696 12772 3076 31.7%
13 ALCATRAZ-02/13 FOX 6244 9192 2948 47.2%
14 Body Of Proof-02/14 ABC 6261 9188 2927 46.7%
15 OFFICE-02/16 NBC 4379 7053 2674 61.1%
16 REVENGE-02/15 ABC 7692 10364 2672 34.7%
17 NCIS: LOS ANGELES-02/14 CBS 16148 18807 2659 16.5%
18 Unforgettable-02/14 CBS 11034 13679 2645 24.0%
19 Blue Bloods-02/17 CBS 10811 13445 2634 24.4%
20 Private Practice-02/16 ABC 7069 9688 2619 37.0%
21 Once Upon A Time-02/19 ABC 9843 12454 2611 26.5%
22 SMASH-02/13 NBC 8056 10621 2565 31.8%
23 American Idol-WEDNESDAY-02/15 FOX 18838 21401 2563 13.6%
24 New Girl-02/14 FOX 6471 8913 2442 37.7%
25 Two and a Half Men-02/13 CBS 12453 14865 2412 19.4%

-
The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
© 2014 Tribune Digital Ventures