via press release:
NEW YORK – March 5, 2012 – Yesterday’s final round of The Honda Classic had the highest overnight rating in a decade, and was up 78 percent from the final-round overnight rating for each of the last three years, according to overnight data released today by The Nielsen Company.
Yesterday’s round (3-5:45 p.m. ET), in which Rory McIlroy rose to No. 1 in the World Golf Rankings with a final-round 69, to defeat Tom Gillis and Tiger Woods by two strokes, registered a 3.2 overnight rating and a seven share, the highest overnight for the final round of this event since 2002 (3.4/7). Yesterday’s 3.2 overnight rating is up 78 percent from the final round in each of the last three years (1.8/4 for 2011, 2010 and 2009).
“Utilizing the assets of the NBC Sports Group to help boost the audience for our NBC broadcast events is one of our main focuses.” said Mark Lazarus, Chairman, NBC Sports Group.
NBC’s third-round coverage on Saturday (3-6 p.m. ET) produced a 1.9 overnight rating and 5 share, a gain of 27 percent over last year’s 1.5/4 and the best third-round overnight rating in four years (1.7/4 in 2008).
This continues the momentum of golf on NBC, as the final pairing of the WGC Accenture Match Play Championship last weekend had an average viewership of 3.3 million viewers, a gain of 30 percent from the previous year (2.6 million). The 3.3 million for the championship of the match play event was the most-watched non-Tiger Woods final pairing since the inaugural event in 1999.
Viewership for NBC’s third- and final-round coverage will be available on Thursday. Viewership for Golf Channel’s coverage of the Honda Classic will be available tomorrow.