TV Ratings Sunday: ‘GCB’ Premieres Modestly; ‘Once Upon a Time,’ ‘Desperate Housewives’ Rise; ‘The Good Wife,’ ‘CSI: Miami’ Fall
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ABC won the night with adults 18-49 and CBS won with total viewers. ABC’s Once Upon a Time was up three tenths from its last outing to a 3.4 adults 18-49 rating. Desperate Housewives was also up three tenths to a 2.5 adults 18-49 rating. ABC’s GCB premiered to a modest 2.2 adults 18-49 rating and 7.6 million viewers. That’s much better than the finale of ‘Pan Am’ which drew a mere 1.2 adults 18-49 rating and 3.77 million viewers, but much lower than Pan Am’s premiere last September that drew a 3.1 adults 18-49 rating and over 11 million viewers. It trailed Celebrity Apprentice in the 10pm hour, but was ahead of CSI: Miami.
CBS’s Amazing Race was up 28% vs. last week (when it aired against the Oscars) but its 2.8 adults 18-49 rating was flat vs. two weeks ago (its season premiere). The Good Wife was down three tenths from its last original two weeks ago to a 1.8 adults 18-49 rating and CSI: Miami was down two tenths from its last original to a 2.0 adults 18-49 rating.
Fox’s The Cleveland Show was up four-tenths (33%) from its last original to a 1.6 adults 18-49 rating. The Simpsons was off a tenth from its last original two weeks ago to a 2.5 adults 18-49 rating. Napoleon Dynamite was flat vs. its last original with a 2.0 adults 18-49 rating. Family Guy was also steady with another 2.8 adults 18-49 rating. American Dad was down a tenth to a 2.1 adults 18-49 rating.
NBC’s Celebrity Apprentice recovered 28% from last week when it aired against the Oscars, but was down 3 tenths from two weeks ago to a 2.3 adults 18-49 rating between 9-11p.
Broadcast primetime ratings for Sunday, March 4, 2012:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|7:00||ABC||America’s Funniest Home Videos||2.2/6||8.04|
|FOX||Bob’s Burgers (R)||0.8/3||2.00|
|7:30||FOX||The Cleveland Show||1.6/4||3.16|
|8:00||ABC||Once Upon a Time||3.4/9||10.62|
|NBC||Celebrity Apprentice (R)||1.1/3||3.77|
|CBS||The Good Wife||1.8/4||9.71|
|ABC||GCB (Series Premiere)||2.2/6||7.60|
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
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