TV Ratings Sunday: 'GCB' Premieres Modestly; 'Once Upon a Time,' 'Desperate Housewives' Rise; 'The Good Wife,' 'CSI: Miami' Fall

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March 5th, 2012

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ABC won the night with adults 18-49 and CBS won with total viewers.  ABC's Once Upon a Time was up three tenths from its last outing to a 3.4 adults 18-49 rating.  Desperate Housewives was also up three tenths to a 2.5 adults 18-49 rating. ABC's GCB premiered to a modest 2.2 adults 18-49 rating and 7.6 million viewers.  That's much better than the finale of 'Pan Am' which drew a mere 1.2 adults 18-49 rating and 3.77 million viewers, but much lower than Pan Am's premiere last September that drew a 3.1 adults 18-49 rating and over 11 million viewers.  It trailed Celebrity Apprentice in the 10pm hour, but was ahead of CSI: Miami.

CBS's Amazing Race was up 28% vs. last week (when it aired against the Oscars) but its 2.8 adults 18-49 rating was flat vs. two weeks ago (its season premiere).  The Good Wife was down three tenths from its last original two weeks ago to a 1.8 adults 18-49 rating and CSI: Miami was down two tenths from its last original to a 2.0 adults 18-49 rating.

Fox's The Cleveland Show was up four-tenths (33%) from its last original to a 1.6 adults 18-49 rating.  The Simpsons was off a tenth from its last original two weeks ago to a 2.5 adults 18-49 rating. Napoleon Dynamite was flat vs. its last original with a 2.0 adults 18-49 rating. Family Guy was also steady with another 2.8 adults 18-49 rating. American Dad was down a tenth to a 2.1 adults 18-49 rating.

NBC's Celebrity Apprentice recovered 28% from last week when it aired against the Oscars, but was down 3 tenths from two weeks ago to a 2.3 adults 18-49 rating between 9-11p.

Broadcast primetime ratings for Sunday, March 4, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 ABC America's Funniest Home Videos 2.2/6 8.04
CBS 60 Minutes 1.6/5 11.47
NBC Dateline NBC 1.0/3 5.09
FOX Bob's Burgers (R) 0.8/3 2.00
7:30 FOX The Cleveland Show 1.6/4 3.16
8:00 ABC Once Upon a Time 3.4/9 10.62
CBS Amazing Race 2.8/7 10.37
FOX The Simpsons 2.5/7 5.17
NBC Celebrity Apprentice (R) 1.1/3 3.77
8:30 FOX Napoleon Dynamite 2.0/5 4.04
9:00 FOX Family Guy 2.8/7 5.34
ABC Desperate Housewives 2.5/6 8.16
NBC Celebrity Apprentice 2.2/5 6.31
CBS The Good Wife 1.8/4 9.71
9:30 FOX American Dad 2.1/5 4.26
10:00 NBC Celebrity Apprentice 2.4/6 6.97
ABC GCB (Series Premiere) 2.2/6 7.60
CBS CSI: Miami 2.0/5 10.00

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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